About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job purpose

We are looking for the next Corporate Internal Content Design & Identity Senior Specialist who will support the development and execution of the company’s internal content and corporate identity strategy, ensuring consistency, quality, and alignment across all internal communication touchpoints.

Job description

The position plays a key role in supporting the application and evolution of the Corporate Identity system, ensuring that visual standards, design guidelines, and brand elements are consistently applied across communication materials.

Responsibilities

• Support the execution of the corporate internal content strategy: contribute to the deployment of the content strategy across all internal touchpoints (intranet, DEMs), ensuring alignment with company priorities and global narratives.

• Support the development and management of the internal editorial content plan: assist in planning and implementing the editorial calendar, coordinating inputs from internal stakeholders and external agencies.

• Monitor internal channels performance: support the tracking of performance, engagement, and KPIs, contributing to reporting activities and identifying insights for improvement.

• Support the application and evolution of the Corporate Identity system: contribute to the correct application of the Corporate Identity and support its ongoing evolution across internal and external touchpoints.

• Ensure visual consistency across corporate materials: help guarantee the correct use of logos, color palettes, typography, layouts, and visual language across all communications, internal & external.

• Support the development of guidelines, templates, and toolkits: contribute to the creation and update of templates, presentations, and design assets for internal use.

• Collaborate with internal stakeholders and external agencies: work with internal teams and external partners to deliver consistent and high-quality creative materials.

• Internal stakeholders management: Group Legal, Compliance & Communication team

• External stakeholder management: creative agencies, digital partners, content agencies

Requirements

• Strong communication and writing skills: ability to create clear, engaging, and well-structured content adapted to different digital channels and audiences.

• Graphic design and visual communication skills: ability to create clear, effective, and visually appealing materials (presentations, digital assets, event materials).

• Basic knowledge of design tools: familiarity with key design tools (e.g. PowerPoint, Adobe Suite or similar) and willingness to further develop technical skills.

• Attention to detail and visual consistency: strong focus on precision and ability to apply guidelines (logos, colors, typography) consistently across materials.

• Understanding of brand and identity principles: interest in corporate identity and ability to support the correct application of visual guidelines across touchpoints.

• Collaboration and interpersonal skills: ability to work with internal stakeholders and external agencies, translating needs into effective visual outputs.

• Creativity and problem-solving: ability to propose simple, effective design solutions aligned with communication objectives.

• Organization and execution mindset: ability to manage multiple requests and deliver high-quality outputs within deadlines

Additional info

• Full time and permanent contract

• Location: Parma HQ

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.