JOB DESCRIPTION

Job Description:

Associate Brand Manager

At Mars, we believe great brands create meaningful connections with consumers and drive sustainable business growth. We are seeking an Associate Brand Manager to join the Petcare marketing team and support the development and execution of brand strategy, integrated marketing initiatives, and innovation programs that strengthen brand performance and accelerate growth.

Working closely with cross-functional teams and agency partners, this role will help bring brand initiatives to life by leveraging consumer insights, marketplace trends, and making data-driven recommendations. The Associate Brand Manager will play a key role in driving consumer engagement and delivering Sales, Share, and Household Penetration objectives while helping identify opportunities to grow the Mars Petcare brands.

What are we looking for?

• Bachelor's degree preferably in Marketing, Business, or a related field. MBA preferred.

• 1–5+ years of marketing experience, preferably within the Consumer Packaged Goods (CPG) industry. Other relevant CPG experience considered.

• Experience supporting brand strategy development and execution.

• Strong communication, presentation, and interpersonal skills with a demonstrated ability to influence cross-functional stakeholders and build alignment without direct authority.

• Proven analytical capabilities, including the ability to interpret consumer, customer, category, and competitive data and translate insights into actionable recommendations.

• Strong project management and organizational skills, with the ability to manage multiple priorities, solve complex problems, and deliver results in a fast-paced environment.

• Entrepreneurial, action-oriented mindset with a balance of creative thinking and business acumen, coupled with a passion for building brands and driving meaningful consumer experiences.

What will be your key responsibilities?

• Support the development and execution of brand strategies and integrated marketing plans that drive brand awareness, consumer engagement, and achievement of Sales, Share, and Household Penetration objectives.

• Translate brand strategy into impactful marketing initiatives across digital, social, e-commerce, and traditional channels, partnering with agency teams to deliver effective brand activations.

• Lead the development and execution of promotional programs and customer-specific initiatives in collaboration with shopper marketing, sales, and other cross-functional partners.

• Analyze consumer, customer, brand, category, and competitive performance data to identify trends, evaluate program effectiveness, and recommend opportunities for growth.

• Represent Marketing within cross-functional business teams, supporting the development, commercialization, and execution of innovation and key brand initiatives.

• Assist in leading cross-functional project teams through planning, execution, and post-activity evaluation, ensuring key deliverables are achieved on time and within budget.

• Manage advertising and promotional budgets, monitor expenditures, and capture key learnings to continuously improve future marketing activities.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

About Mars:

Mars is a family-owned business with more than $50 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates into taking action every day towards creating the world we want tomorrow.

Commitment to Equal Employer Opportunities:

All qualified applicants will receive consideration for employment in accordance with applicable law and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other category protected under federal, state, and local laws. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

A Note to Candidates Regarding AI Embracing AI as a vital skill for today and tomorrow, we welcome candidates to use AI to assist with your preparation as you engage with our recruiting process—from helping to perfect your CV/resume to using it to refine your interview skills. While AI can assist you, we expect that your ideas, responses, and demonstration of competencies throughout the recruitment process are authentically your own. We value genuine engagement and want to see the real you shine. At Mars, AI is here to support—not replace—the human connection at the heart of our recruitment process.

Note to Search Firms/Agencies:

Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.