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Duty Post: Tarlac Work Arrangement: Field-Based / Onsite Department: Marketing Reporting to: Field Marketing Zone Manager

Territory Consumer Lead (Tarlac)

The Territory Consumer Lead (TCL) is responsible for driving business growth within the assigned territory through consumer acquisition and retention initiatives. The role applies a consumer-centric approach to strengthen retailer distribution, wholesale volume, and market penetration while ensuring alignment with territory business objectives.

Working closely with Field Sales and cross-functional stakeholders, the TCL develops and executes territory strategies, consumer engagement programs, and activation campaigns across various channels. The role is also accountable for performance monitoring, territory insights, competitive analysis, budget management, and ensuring effective execution of field marketing initiatives that contribute to overall business growth.

As a Territory Consumer Lead, you will:

• Develop and execute territory growth strategies to drive consumer acquisition and retention.

• Lead consumer-focused campaigns and activations across trade and key channels.

• Partner with Sales and cross-functional teams to ensure excellent program execution.

• Analyze business, consumer, and competitor data to identify opportunities and improve performance.

• Monitor campaign effectiveness and recommend actions to optimize results and investments.

• Manage territory marketing resources, budgets, and compliance requirements.

• Support new product launches and build strong territory engagement plans.

Requirements:

• Bachelor's Degree in Marketing, Business, Communications, or related field.

• 2-3 years of experience in Sales, Trade Marketing, Consumer Engagement, or Marketing, preferably in FMCG.

• Strong analytical, project management, and problem-solving skills.

• Proficient in MS Office, particularly Excel and PowerPoint.

• Excellent communication, presentation, and stakeholder management skills.

• Adaptable, results-driven, and possesses a strong sense of ownership and accountability.

• Willing to work in a field-based environment and travel within the assigned territory

What to Expect?

• At JTI, you will have the opportunity to directly influence business growth by creating and executing impactful consumer-focused programs that strengthen brand presence and market performance within your territory.

• You will work closely with cross-functional teams, gain exposure to strategic marketing initiatives, and develop expertise in consumer engagement, territory management, campaign execution, and commercial planning within a leading global FMCG organization.

• This role offers a dynamic field-based environment where you can build leadership capabilities, drive innovation, and make a visible impact on business results through data-driven and consumer-centric decision-making.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.