Overview

Lead the Perfect Store and Dx agenda for PepsiCo China Beverage. Unlock market specific values through Pepsico PS/Dx frame: shopper insights, market segmentation, customer value proposition, MSL, PiCOS, close loop tracking and monitoring. Translate shopper, channel, outlet and occasion insights into scalable commercial strategies and execution programs. Build a stronger execution engine with PEP and bottler teams. Drive Perfect Store expansion, WIE / PiCOS excellence, segmented outlet growth and profitable omni-channel growth. Driving overall digitalization agenda in commercial team, leveraging GIS big data solutions, exploring business use cases to empower PEP cross teams and bottler digital journey.

Responsibilities

• Lead strategic planning and business review, including 3Y JBP with bottlers, T15, AOP, OCP, QBR etc for PS/Dx, and design /reiterate digitalization roadmap.

• Lead PS/Dx strategy and roadmap landing for China Beverage, ensuring clear linkage from shopper insights to market segmentation, customer value proposition and execution priorities.

• Translate segmented market and shopper opportunities into practical commercial programs across MSL, PiCOS, assortment, cooler, display, POSM, connected cross functional strategies such as pricing / pack mix and occasion activations.

• Build and continuously empower bottlers to improve Perfect Store standards, leveraging PEP playbooks and capability tools that can be adopted by PEP cross-functional teams, bottlers and frontline sales teams.

• Establish closed-loop tracking mechanisms to monitor execution quality, identify performance gaps and convert data insights into action plans.

• Drive commercial digitalization agenda by leveraging GIS big data and digital tools to create scalable business use cases for PEP teams and bottler digital transformation.

• Demonstrate strategic thinking, data-driven problem solving, commercial judgment, stakeholder influencing, change management and strong frontline execution empathy.

• Support commercial capability team to land PS/Dx relevant capability building programs for PEP and bottlers

Qualifications

• 10+ years of experience in top FMCG / strategic consulting firms, with solid experience in sales strategy, shopper marketing, trade marketing, GTM, channel development, S&T digitalization.

• Strong understanding of China market, retail channels, outlet segmentation and frontline sales execution.

• Understand franchise business, ways of collaborating with bottlers via influence skills and thought leadership.

• Proven record of strategic thinking, analytics skills and story telling capabilities.

• Able to turn strategy into practical Perfect Store programs to drive MSL, PiCOS, assortment, cooler, display and POSM.

• Comfortable using data, dashboards, and digital tools to find opportunities and track execution progress.

• Good project leader who can set priorities, manage timelines and drive cross-functional work.

• Able to lead and coach a team or project taskforce, always willing to improve team capability and develop people.

• Strong communication and influencing skills with internal teams, bottlers and frontline sales teams.

• Work well in a matrix organization and handle ambiguity and pressure with ownership and resilience.

• Fluent English and Chinese communication.