Sales Manager Retail BeLux

Job Description

About the role

Are you ready to take full ownership of a high-impact retail business in Belgium and Luxembourg?

At Kraft Heinz, we are looking for a Sales Manager Retail Belux to join our Benelux Sales Leadership Team. Reporting to the Sales Director Retail Benelux, you will lead the Retail Belux business with full accountability for commercial performance, customer development, and team leadership.

This is a role for a strong commercial leader who combines strategic thinking with hands-on execution. You will shape channel strategy, lead key negotiations, grow senior customer relationships, and inspire a high-performing team in a dynamic and competitive market. Location: Berchem (Antwerp)

What you will do

As Sales Manager Retail Belux, you will:

• Lead, coach and develop the Belux Retail sales team

• Define and implement the Retail Belux channel strategy to drive profitable growth and market share

• Own annual customer negotiations at both local and international level, in partnership with the relevant teams

• Build and strengthen relationships with key retail customers and senior stakeholders

• Drive business performance with full P&L ownership and accountability

• Monitor, analyze and present monthly, quarterly and annual results

• Lead the day-to-day commercial and operational performance of the Belgium and Luxembourg Retail business

• Partner closely with cross-functional teams to deliver strong commercial execution and impactful activations

• Leverage Kraft Heinz consumer platforms, such as Tomorrowland, with retail customers through 360-campaign activations that strengthen brand visibility, shopper engagement, and joint business impact.

What you bring

You are a commercially driven and people-focused leader who knows how to create momentum, build strong partnerships, and deliver results.

We are looking for someone with:

• A Master’s degree

• Full professional proficiency in Dutch, French and English

• 7+ years of proven experience in the Belux Retail channel

• Strong leadership experience, including team management and people development

• Solid experience managing key retail customers in Belgium and Luxembourg

• Strong analytical skills and the ability to translate data into action

• Proven experience in complex negotiations and buying group management

• A strong track record of delivering business growth and leading with ownership

• Experience working cross-functionally on large-scale commercial or marketing initiatives

• The confidence to operate autonomously in a visible leadership role

Who you are

You bring the mindset and behaviors needed to thrive at Kraft Heinz:

• You are a strong communicator who can influence across all levels

• You simplify complexity and turn strategy into action

• You have sharp commercial instinct and a clear focus on results

• You combine analytical strength with practical decision-making

• You lead with energy, ownership and accountability

• You build strong internal and external relationships with ease

• You balance ambition with collaboration and empathy

What we offer

At Kraft Heinz, you will find an environment where you can make a real impact and grow your career.

We offer:

• An ambitious and fast-paced environment

• A strong career development track

• A competitive base salary and above market bonus structure

• A permanent contract

• A lease car is included

• The opportunity to bring ideas to life and shape the future of the business

Location(s)

Antwerpen - Berchem

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.