Digital & Media Manager

We are looking for a modern Media & Digital leader, who deeply understands how media, social platforms, content and creators work together to build brands and drive business results.

The Media & Digital manager is responsible for managing digital and media ecosystems for Heinz Brand in its 2 priority categories Tomato Ketchup & Mayonnaise.

Beyond strong media strategy and planning expertise, this person should have hands-on experience in content creation, social ecosystems, influencer marketing and emerging digital formats, bringing a fresh perspective on how brands connect with consumers in today's media landscape. In terms of marketing performance, maximizing ROI remains one of the most important priorities of the role.

This role will own the annual media planning, day-to-day management of media plan and resources & digital ecosystem management. Lead and influence work with global media team & local & global media agency partners, media vendors & content creators to deliver winning & optimized media plans that deliver the best ROI & strengthen brand power.

Over time, this leader will play a key role in helping Heinz build and manage future in-house digital and content capabilities.

Job Description

Key Activities/ Deliverables:

• 1. Translate brand objectives into integrated media and digital strategies

  Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.

• 2. Build social and content ecosystems that strengthen consumer connection

  Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.

• 3. Execute media investments with excellence and accountability

  Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.

• 4. Maximize media effectiveness and ROI

  Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.

• 5. Build future-ready digital marketing capabilities

  Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model.

Competencies (experiences/ Education):

• Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.

• 10 years of experience in media strategy, media planning and digital marketing.

• Extensive expertise in digital media, content, social ecosystems & influencer

• Proven track record in media planning and media effectiveness

• Fluent English

Skills (Knowledge/ Capabilities):

Hard skills:

• Media strategy

• Media planning

• Digital ecosystem

• Social expertise

• Emerging digital formats

• Content creation

• Performance Marketing

Soft skills:

• Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI.

• Resilience to work in dynamic and changing environment.

• Critical thinking (strategic mindset).

• High drive.

• Influential and inspirational leader.

• Assertive communication.

Location(s)

Mexico, D.F.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.