Principal Product Marketing Manager, Workforce Management

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The oCHRO Product Marketing team is responsible for strategically representing Workday’s HCM products globally. We lead the differentiated positioning of Workday with prospects, customers, and analysts, and ensure our field teams are enabled to tell a clear, compelling story. Over the next year, the team will focus on launching new offerings that deliver on our agentic AI vision and global and industry profile, equipping sales to position offerings effectively and driving alignment across all teams involved in GTM. We value honesty, collaboration, and high‑quality work. We have fun while acting as connectors across the organization, bringing product, marketing, and sales together to deliver impact.

About the Role

As the Principal Product Marketing Manager, Workforce Management, you will facilitate the GTM strategy for our workforce management products, with a focus on launching our latest AI innovations, increasing our profile in frontline industries, and enabling our global GTM. You will ensure our agentic and AI-enabled workforce management vision is translated into practical value for global buyers, and contributing to our Front Line Worker solution and strategy working closely with key stakeholders across the business. In this role, you will:

• Evolve market and competitor research by leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots.

• Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations.

• Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional workforce management complexities.

• Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers.

• Ensure go-to-market strategies and plans deliver high impact in unison with integrated marketing teams

About You

Basic Qualifications

• 8–10+ years in B2B SaaS product marketing, with a proven ability to lead complex portfolios.

• Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization.

• Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, "agentic" workflows.

• Ability to explain the "how" behind AI-driven product features to non-technical audiences.

Other Qualifications

• Experience working with global core HCM or Workforce Management software or services in a sales, marketing, or related capacity. Proven ability to navigate the complexities of industry-specific buyer challenges.

• A track record of not just creating marketing plans, but optimizing the process of marketing—specifically through the pilot or adoption of AI tools to increase team efficiency.

• Highly confident public speaker with the ability to serve as a primary product evangelist with C-level executives, industry analysts, and large audiences at marquee events.

Workday Pay Transparency Statement (For EU Locations Only)

Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills, and educational qualifications, level of responsibility, demands of the role, work location and business need. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location Base Pay Range: €96,000 EUR - €144,000 EUR Ireland

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email accommodations@workday.com, as far in advance as possible.

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