Assistant Manager, Brand & Social

Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

About Mudah.my

Mudah.my is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit mudah.my for more information

Job Description

About the Role

We are looking for an Assistant Manager, Brand & Social to support the development and execution of brand, campaign, and social media initiatives across Mudah and Carousell. This role will manage brand and social programmes across multiple brands, audiences, and business priorities, while identifying opportunities for integrated and dual-brand initiatives that strengthen overall brand and business impact.

Working closely with Business, Product, Growth, and external partners, you will help strengthen brand awareness, engagement, and consideration across key customer segments.

This is a hands-on role for someone who enjoys combining strategy, creativity, stakeholder management, and execution to build strong brands and deliver measurable business outcomes.

Key Responsibilities

Brand Strategy & Management

• Support the development and execution of brand strategies across Mudah and Carousell, ensuring alignment with business objectives and growth priorities

• Translate audience insights, market opportunities, and business priorities into actionable brand initiatives, campaigns, and communication strategies

• Support the development of brand positioning, audience segmentation, messaging frameworks, and communication plans across multiple brands and customer segments

• Ensure consistency of brand positioning, messaging, tone of voice, and creative execution across channels and customer touchpoints

• Identify opportunities for integrated and dual-brand initiatives that strengthen overall brand and business impact

Campaign Strategy & Execution

• Lead end-to-end planning and execution of integrated marketing campaigns across online and offline channels

• Develop campaign objectives, messaging frameworks, audience strategies, and channel plans across Mudah, Carousell, and dual-brand initiatives where relevant

• Coordinate campaign delivery across stakeholders, agencies, vendors, and partners to ensure alignment and effective execution

• Monitor campaign performance and identify opportunities to improve effectiveness and business impact

• Manage campaign timelines, budgets, risks, and post-campaign evaluations

Social Media & Content

• Lead social media strategy and content planning across Mudah and Carousell

• Manage content calendars across multiple brands, ensuring alignment with campaign, audience, and business priorities

• Identify audience, cultural, and industry trends to strengthen brand relevance and engagement

• Oversee content development, influencer collaborations, creator partnerships, and community initiatives

• Monitor social media performance and recommend optimisation opportunities across platforms and audience segments

Media Planning & Partnerships

• Support media planning and campaign amplification strategies across paid, owned, and earned channels

• Identify partnership and collaboration opportunities that strengthen brand visibility and audience engagement across one or multiple brands

• Coordinate media, agency, and partner relationships to support campaign objectives and business priorities

• Monitor campaign and media effectiveness to improve future planning and investment decisions

Agency, Vendor & Event Management

• Manage relationships with agencies, production houses, freelancers, media partners, and vendors

• Coordinate creative development, production timelines, budgets, and campaign delivery across multiple campaigns and brands

• Support planning and execution of events, launches, sponsorships, and brand activations

• Ensure projects are delivered on time, within budget, and to a high standard

Team Leadership & Stakeholder Management

• Lead and develop team members across Brand and Social functions

• Provide coaching, guidance, and support to strengthen capability and execution quality

• Foster collaboration across Marketing, Product, Business, and external stakeholders

• Align stakeholders across multiple brands, business units, and audience segments to ensure coordinated execution and consistent customer experiences

• Drive accountability, alignment, and effective decision-making across projects and campaigns

Qualifications

Requirements

Experience

• 5–8 years of experience in Brand Marketing, Marketing Communications, Social Media, or Integrated Marketing

• Experience leading integrated campaigns from strategy through execution

• Experience managing multiple brands, business units, product categories, or audience segments

• Experience managing agencies, production houses, freelancers, and external vendors

• Experience planning and executing events, partnerships, sponsorships, or brand activations

• Prior experience managing or mentoring team members

Technical Skills

• Strong understanding of brand strategy, audience segmentation, and integrated marketing communications across multiple brands and customer segments

• Experience in campaign planning, media planning, and channel strategy

• Strong knowledge of social media platforms, content strategy, and audience engagement, with familiarity with social listening, reporting, and analytics tools

• Experience managing campaign budgets, performance reporting, and optimisation

Competencies

• Strong strategic thinking, problem-solving, and decision-making skills

• Demonstrates strong ownership and initiative, with the ability to independently manage projects and propose recommendations with minimal guidance

• Excellent stakeholder management, communication, and influencing skills

• Strong project management and organisational abilities, capable of managing multiple campaigns, brands, priorities, and stakeholders simultaneously

• Strong attention to detail, execution quality, and ability to thrive in a fast-paced environment,

Nice to Have

• Experience in marketplace, classifieds, automotive, property, e-commerce, fintech, or technology businesses

• Experience supporting brand transformation or strategic brand development initiatives

• Familiarity with AI tools for content development, planning, reporting, or productivity

Additional Information

Success in This Role

• Delivers integrated campaigns effectively and on time across Mudah, Carousell, and dual-brand initiatives where relevant

• Maintains strong and consistent brand execution while contributing to long-term brand growth and strategic initiatives

• Successfully balances priorities across multiple brands, audience segments, stakeholders, and business objectives

• Grows audience engagement and social media performance across key platforms

• Builds strong relationships with agencies, partners, vendors, and stakeholders

• Develops a high-performing Brand & Social team that delivers measurable brand and business impact

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