Manager Media Deploy. & Ops

Manager Media Deployment & Operations LA&C

Location: Mexico City, Mexico (Hybrid)

Scope: Latin America & Canada (LA&C)

Be a Part of a Revolutionary Change

At Philip Morris International (PMI), we're redefining our business to deliver a smoke-free future!

As Manager Media Deployment & Operations LA&C, you will lead paid media deployment, channel operations, agency governance, performance measurement, and optimization across Latin America and Canada. You will work closely with local markets, agency partners, regional collaborators, and global teams to drive media effectiveness and operational perfection across the region.

Your Day to Day

Lead Regional Media Deployment

• Lead the deployment and execution of paid media campaigns across Latin America and Canada.

• Support local markets in developing and implementing media activation strategies.

• Ensure campaigns are completed time, within budget, and aligned with business objectives.

Drive Media Operations & Agency Governance

• Establish scalable processes, standards, and ways of working across markets.

• Lead agency governance, performance reviews, and partnership management.

• Ensure compliance with digital marketing standards and measurement frameworks.

Deliver Performance Insights

• Define target frameworks and reporting standards.

• Supervise campaign performance and provide actionable recommendations.

• Ensure consistency in reporting, taxonomy, and data quality across markets.

• Translate performance results into business insights for senior partners.

Enable Digital Marketing Innovation

• Leverage AdTech and MarTech capabilities to improve efficiency and effectiveness.

• Drive automation, innovation, and continuous improvement across media operations.

Develop People & Capabilities

• Lead, mentor, and develop a team of digital marketing professionals.

Who We're Looking For

Experience

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.

• 8+ years of experience in Digital Marketing, Paid Media, Media Operations, Performance Marketing, Digital Marketing Channels, or Marketing Technology.

• Proven experience managing regional or multi-market digital marketing initiatives.

• Strong experience running agency relationships and external partners.

• Previous people leadership experience.

• Proficient in English, both written and spoken.

Technical Expertise

• Paid Media and Digital Marketing Channels.

• Media Operations and Campaign Deployment.

• Performance Marketing and Digital Analytics.

• AdTech and MarTech ecosystems.

What Makes You Successful

• Strong understanding of the digital media landscape across Latin America and Canada.

• Deep knowledge of paid media, digital marketing channels, and campaign operations.

• Strong analytical mindset and collaborator leadership skills.

• Ability to balance critical thinking with execution excellence.

• Passion for innovation and continuous improvement.