Brand Manager

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help.

Are you a creative thinker with a passion for innovation? Join us and make a difference in the world of smoke-free products!

Job scope:

• Define and lead the overall category strategy, including pricing strategy, portfolio priorities and key growth initiatives.

• Own the category P&L perspective by identifying business opportunities, risks and corrective actions to support sustainable growth.

• Manage the end-to-end process of portfolio design and development, from opportunity identification and concept definition to launch preparation and performance evaluation.

• Collaborate closely with regional and global headquarters to adapt central strategies, toolboxes and innovation pipelines to local market needs.

• Implement marketing strategy into full 360 commercialisation plans across consumer touchpoints, channels and commercial teams.

• Lead cooperation with creative, media and other external agencies to develop impactful campaigns, assets and communication platforms.

• Work with market, consumer and commercial data to generate insights, evaluate performance and recommend improvements across brand, portfolio and activation plans.

• Coordinate cross-functional stakeholders to ensure consistent brand and category execution in the external environment.

Requirements:

• 4–5 years of experience in Brand Marketing, ideally within FMCG, consumer goods or another commercially driven environment.

• Strong experience in setting brand strategy, brand positioning, communication platforms and go-to-market plans.

• Proven ability to translate marketing strategy into 360 commercial activation, including campaign development, channel execution and performance evaluation.

• Experience with portfolio management, innovation pipeline development, pricing initiatives and business case preparation.

• Strong analytical skills, with the ability to work with market, consumer and business data and turn insights into clear recommendations.

• Project management experience, including coordination of cross-functional teams and external agencies.

• Creative thinking combined with business acumen, ownership and a proactive approach to continuous improvement.

WHAT WE OFFER:

• 13th & 14th salary

• Extra days off

• Flexible working time

• Supplementary pension plan (III. pillar)

• Life & accident insurance

• MultiSport Card

• Employee Assistance Program

• Opportunities for career development & growth

• Work for a multinational company - certified Equal Salary & TopEmployer

Legal gross salary for this position start from 3500€ / month