Senior
Trade Marketing Manager - MT
JOB DESCRIPTION
Full Year Business Planning for Modern Trade
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Own the full year MT forecast for Sell Out, NSV & CCMA. Input Promotion, Innovation & Delisting plans to Sales Performance & S&OP team to ensure forecast accuracy.
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Translate category and marketing plans into actionable trade plans for MT.
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Identify and roll-out strategic channel transformation initiatives and new platform strategies across MT.
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Structure and standardize performance monitoring for the MT channel.
Lead JBP & Year Deal Strategy
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Lead the total storyline and priorities for Key Account JBP.
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Design annual year-deal proposals per account to meet both business and customer goals.
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Support and coach the Sales team in step-by-step customer negotiations.
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Lead D&A Investment Strategy revamp: shift from cost-ratio to activity-based planning, and from sell-in/sell-out to offtake-based to maximize ROI.
JOB REQUIREMENTS
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Bachelor’s degree in business, marketing, or related field
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Min. 8 years' experience in Trade Marketing / Category / Key Account in FMCG, with min. 3 years handling Modern Trade. Proven
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Proven track record in leading JBP and Year Deal negotiation with top MT customers.
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Strong analytical skills, knowledge in Nielsen and Tableau, business & S&OP process acumen
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Excel advanced
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Strong stakeholder management, influence, and presentation skills.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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