GTM Strategy and Transformation Lead/Commercial Strategy & Transformation Lead

BECOME A PART OF THE NIKE, INC. TEAM

NIKE, Inc. is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game!

WHO YOU'LL WORK WITH

You'll be a key member of the EMEA GTM & Digital Sales team. This is a highly cross-functional leadership role, accountable for driving retail partner engagement and orchestrating internal teams through the CODE process, the rhythm that defines how we engage with partners across EMEA, with a strong focus on delivering end-to-end strategies from sell-in to sell-through.

You will work in close partnership with EMEA NMP teams, Sport teams, Business Integration, and the Strategic Account teams, leading seamless coordination across all CODE gates and championing two critical transformation workstreams. The role reports directly to the Senior Manager, Account Engagement & CODE.

WHO WE ARE LOOKING FOR

We're looking for a strategic, forward-thinking leader who thrives in a complex, cross-functional environment and is energized by driving meaningful change in the way Nike engages with its partners across EMEA.

You bring:

• Extensive experience in commercial strategy/ transformation, with strong exposure to strategic accounts and complex cross- functional environments

• Advanced communication and storytelling skills, with the ability to influence senior stakeholders and translate complex CODE strategy into clear, compelling narratives across the organization

• Strong strategic planning and program leadership capabilities, with a proven track record of managing multi-workstream initiatives and seasonal transformation programs

• Deep expertise in end-to-end B2B processes, including how information, tools, and content flow across platforms such as Nike.net

• A sophisticated marketplace and account portfolio mindset, with the ability to understand partner landscapes across all tiers and serve diverse Strategic Account needs at scale

• Executive-level stakeholder management skills, with the confidence to navigate, align, and influence across all organizational levels and geographies

• A change leadership orientation, ability to drive transformation ambiguously, build trust quickly, and foster inclusive collaboration across diverse, matrixed teams

• Demonstrated experience leading pilot programs and process re-engineering, ideally within GTM, commercial, or sales operations environments

WHAT YOU'LL WORK ON

In this role, you will:

• Own and lead the end-to-end CODE process for Nike partners across EMEA, ensuring robust and seamless execution across all relevant CODE gates

• Drive the execution of cross-functional CODE gates, bringing Nike's seasonal strategy to life across the EMEA marketplace, the key touchpoints where our Nike teams engage with partners

• Lead the seasonal journey planning and execution in alignment with the CODE agenda, ensuring all internal and external stakeholders are prepared and enabled

• Champion cross-functional alignment and communication across EMEA NMP, Sport, Business Integration, and Strategic Account teams to enable high-quality CODE execution

• Identify and lead process improvement initiatives that contribute to the continuous evolution of CODE for Nike partners

• Own and maintain the EMEA cross-functional CODE calendar, ensuring clarity and visibility for all stakeholders

• Build understanding of how CODE impacts business processes and lead the creation of new frameworks and clarity in execution methodology

• Lead the evolution of CODE for EMEA Sales, including the design and management of structured pilot programs across selected markets and account tiers, with the goal of simplifying the commercial calendar while preserving the depth and quality of partner engagement

• Drive the Product Engagement phase across all Strategic Accounts in EMEA, defining a scalable engagement model that ensures Nike's seasonal product portfolio is deeply embedded into partner buying decisions, ranging plans, and consumer activation strategies

LEADERSHIP COMPETENCIES

• Instills Trust: Builds confidence through transparency, reliability, and integrity, with partners, peers, and senior stakeholders alike

• Embraces and Leads Change: Actively drives and owns transformation, helping others navigate ambiguity with clarity and confidence

• Fosters Effective Teamwork: Creates an environment of shared accountability, open collaboration, and collective success across diverse, matrixed teams

• Values Differences: Leverages diverse perspectives and experiences to drive better outcomes and build stronger, more inclusive partnerships

• Drives Clarity: Cuts through complexity to set clear direction and priorities, enabling teams and partners to focus on what matters most

• Ensures Accountability: Sets high standards and holds self and others to them, following through on commitments and driving results with discipline

FUNCTIONAL COMPETENCIES

• Communication: Exceptional verbal and written communication skills; ability to distill complex strategy into compelling narratives for diverse audiences from buyers to C-suite

• Strategic Planning: Ability to design and manage multi-horizon plans that balance short-term execution with long-term transformation

• Program & Project Management: Track record of leading complex, multi-workstream programs; comfortable operating at both strategic and operational levels

• E2E B2B Experience: Deep understanding of the end-to-end B2B journey, including how platforms such as Nike.net enable internal and external engagement at each stage

• Marketplace & Account Expertise: Sophisticated understanding of EMEA marketplace dynamics and Strategic Account portfolio management at scale

• Data-Driven Decision Making: Ability to define, track, and act on meaningful metrics that assess the quality and commercial impact of partner engagement

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring encouragement and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

This role is open for applications until 8th September 2026.