Analyst, Acquisition Optimization

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Business Management, Strategy & Support

Pay Details: $69,700 - $98,400 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Description

We are seeking a data-driven Analyst to support the optimization of acquisition and campaign-driven activities. This role will focus on analyzing performance, improving efficiency, and enabling more effective execution across customer acquisition initiatives.

Working closely with product, marketing, and analytics teams, the Analyst will help identify performance gaps, generate actionable insights, and support the continuous improvement of acquisition funnels, customer journeys, and budget effectiveness.

Accountabilities

• Analyze acquisition funnel performance (e.g., traffic, conversion, drop-off) to identify insights and support recommendations that improve outcomes

• Support tracking and analysis of budgets, cost-per-acquisition, and channel performance to enhance spend efficiency

• Develop and maintain presentations and reporting to provide transparency into performance, timelines, and key metrics

• Identify friction points across onboarding and application journeys and support data-driven improvements with product and channel teams

• Collaborate with cross-functional partners (product, marketing, analytics, operations) to ensure alignment on execution priorities and dependencies

• Support test-and-learn initiatives, including A/B testing and pilot programs, and synthesize results into actionable insights

Qualifications

• 2–5 years of experience in any of the following: analytics, marketing operations, product analytics, or a related field

• Strong analytical and problem-solving skills with experience interpreting performance data

• Experience with reporting and data visualization tools (e.g., Excel, Power BI, Tableau or equivalent)

• Understanding of digital acquisition funnels and key performance metrics (e.g., conversion, CPA)

• Ability to communicate insights clearly and effectively to stakeholders

• Strong collaboration skills with the ability to work across multiple teams

Who You Are

• You're currently a self-directed investor and have opinions on how to do it

• Data-driven and detail-oriented, with a focus on accuracy and insight generation

• Curious and proactive in identifying opportunities for improvement

• Comfortable working in a fast-paced, cross-functional environment

• Results-oriented, with a focus on continuous improvement and efficiency

Why This Role Matters

Current team capacity is fully absorbed by existing delivery commitments, limiting the ability to address emerging needs in acquisition efficiency, data analysis, and execution optimization. This role provides dedicated support to close these gaps, enabling improved performance outcomes while allowing the broader team to sustain core delivery expectations.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information: We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only): Sans Objet