Marketing Campaign Segment Analyst

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Responsible for supporting marketing campaign initiatives that gather and integrate campaign requirements, data, and business needs to drive effective marketing strategies across the organization. Working hands-on in Adobe Customer Data Platform (CDP), the Marketing Campaign Segment Analyst is responsible for developing audience segments utilizing the CDP for use across multiple marketing channels. Collaborates with internal and external partners to develop, execute, and monitor marketing campaigns. Presents campaign data and analysis in a clear and concise manner, enabling stakeholders to make informed, data-driven decisions. Recommends adjustments, and ensures all campaign activities, data usage, and results comply with company standards. Requires the ability to work independently with strong analytical, communication, and project management skills.

Key Areas of Responsibility

• Own audience segment creation and management for multi-channel marketing initiatives.

• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.

• Interpret business needs into detailed campaign and analytic requirements

• Build and execute marketing campaigns and audience segments start to finish

• Interface closely with various product and marketing teams for project management and scheduling

• Collaborate with internal and external partners

• Coordinate campaign deliverables to internal and/or external end users

• Engage with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign

Basic Qualifications

• Bachelor's degree in a related field, or equivalent work experience

• Five to seven years of statistical and/or data analytics experience

Preferred Skills/Experience

• 5+ years of Database Marketing Campaign Operations, Marketing Analytics or related field

• Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.

• Experience with a Campaign Data Platform (CDP) (preferably Adobe)

• Cloud tool experience such as: Azure, Synapse, Databricks, Python, SQL a plus

Location Expectations

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.