Asset Management Japan – Head of Marketing - Executive Director

Join our dynamic team at J.P. Morgan Asset Management Japan, where you will play a pivotal role in shaping the future of our business. As a leader in the financial industry, we are committed to driving innovation and growth in the Japanese market. We seek a strong leader with deep and broad marketing expertise to partner with Sales and drive the business forward. Leveraging digital and data-driven strategies to support sustainable growth, and promoting our brand, capabilities, and product solutions across social media channels, are essential aspects of this role.

As Executive Director within Japan Marketing, you will collaborate closely with the Japan CEO and distribution teams, supported by the regional marketing team, to enhance brand recognition and foster business expansion in Japan. You will lead the development and execution of marketing strategies across multiple channels, ensuring they are aligned to the marketing vision and objectives as well as overall business goals. Your responsibilities will include managing a broad range of marketing activities—from always-on brand visibility across multiple channels to elevating client experience, including in-person events—to increase client engagement. Demonstrated ability to lead teams and manage stakeholders effectively, especially during periods of market volatility and change, is essential. Strong leadership, strategic thinking, and fluency in both English and Japanese are critical for success. This role reports locally to the Japan CEO and functionally to the APAC Chief Marketing Officer.

Job Responsibilities

• Set clear goals and success metrics aligned with marketing priorities and local business objectives

• Develop and execute Japan’s marketing strategy to drive business growth and operational efficiency

• Build brand awareness as a leading global asset manager and ETF provider in Japan

• Lead the always-on promotion of our brand, capabilities, and product solutions across multiple channels to support client acquisition and relationship development

• Promote product diversification to drive sales conversion, leverage digital, technology, and data to differentiate our offerings and accelerate growth

• Plan and implement digital marketing initiatives to enhance customer engagement and sales conversion

• Manage corporate communications and public relations locally

• Conduct market research to monitor brand and marketing performance versus competitors

• Evaluate the effectiveness and impact of marketing activities

• Lead, motivate, and develop the marketing team, fostering a high-performance culture

• Manage stakeholders across organizational levels and functions, ensuring effective collaboration and communication

Required Qualifications, Capabilities, and Skills

• Extensive marketing experience with proven ability to drive business growth, covering a wide range of marketing disciplines

• Demonstrated success in transforming business and marketing through data and digital strategies

• Strategic thinker with excellent execution skills, strong business acumen and results-oriented approach

• Demonstrated ability to lead teams and manage stakeholders effectively, especially during periods of change or market volatility

• Ability to thrive under pressure and manage stress effectively, maintaining high performance and sound judgment in challenging situations

• Ability to communicate complex concepts effectively to senior management and across organizational levels

• Deep knowledge of digital marketing

• Robust quantitative skills and a client-focused mindset

• Fluency in Japanese and English (written and spoken)

• Excellent visual, presentation, and interpersonal skills

• Effective communicator across organizational levels and cultures

Preferred Qualifications, Capabilities, and Skills

• Proven success in marketing leadership. Experience in asset management or investment marketing is highly advantageous