Senior Marketing Associate

Be part of a fast-moving marketing team where operational excellence directly improves the customer experience. You will help turn strategy into high-quality campaigns that reach customers at the right time and in the right way.

Job Summary:

As a Senior Marketing Associate in Co-Branded Cards, you execute end-to-end lifecycle and portfolio campaigns that drive engagement, retention, and loyalty. You keep campaigns on track by managing intake, requirements, timelines, creative coordination, quality checks, and launch readiness across channels. You help ensure every campaign is accurate, consistent, and delivered in line with required reviews and approvals, while using performance insights to recommend practical optimizations.

Job responsibilities:

• Execute end-to-end lifecycle and portfolio campaigns across email, push, in-app, direct mail, and partner-owned channels to drive engagement, retention, and loyalty

• Manage day-to-day campaign operations, including intake, requirements, timelines, creative trafficking, build coordination, QA and UAT support, launch readiness, and post-launch monitoring

• Coordinate integrated messaging across company-owned and partner channels to support consistent value propositions, sequencing, and frequency across touchpoints

• Partner with analytics and channel teams to translate strategy into executable audiences, eligibility criteria, suppressions, and contact rules

• Validate targeting outputs and campaign setup prior to launch, proactively identifying risks and resolving issues quickly

• Own required reviews and approvals for assigned initiatives, ensuring disclosures, substantiation, opt-out rules, and documentation are completed for audit readiness

• Support offer and communication development by drafting briefs and reviewing creative and copy for accuracy, consistency, and channel requirements

• Maintain campaign performance reporting, including delivery and engagement trends, response or conversion indicators, and retention signals

• Summarize learnings and recommend optimizations to targeting, creative, channel mix, and cadence

• Coordinate test-and-learn execution, including hypotheses, test and control design support, success metrics, and measurement tagging

• Partner with analytics to interpret results, document insights, and help scale winning approaches

Required qualifications, capabilities, and skills:

• Five or more years of experience in marketing operations, campaign execution, project management, or a similar role

• Proven ability to manage multiple campaigns or initiatives simultaneously with strong organization and attention to detail

• Experience supporting multi-channel customer communications, including digital and direct channels

• Strong project discipline across requirements, timelines, dependencies, and launch readiness

• Strong written and verbal communication skills, including the ability to coordinate across multiple partners

• Ability to review creative and copy for accuracy, consistency, and basic channel formatting requirements

• Experience partnering with analytics teams to implement audiences and validate targeting outputs

• Comfort working within review and approval processes, including legal and compliance coordination

• Customer-focused mindset with a commitment to improving customer experience and reducing friction

• Ability to work effectively in a fast-paced environment and proactively resolve issues

• Ability to travel up to 10 percent of the time

Preferred qualifications, capabilities, and skills:

• Experience coordinating QA and UAT for campaign builds and customer journeys

• Familiarity with test-and-learn practices, including success metrics and measurement tagging

• Experience producing performance readouts and translating results into actionable recommendations

• Experience coordinating messaging across company-owned and partner-managed channels

• Strong presentation skills and comfort sharing status, risks, and performance updates with stakeholders

• Experience supporting lifecycle marketing programs such as onboarding, engagement, retention, or win-back

• Experience improving operational processes, templates, or workflows to increase speed and quality