Portfolio Marketing Strategy Vice President

Join a high-impact team shaping how cardmembers experience value from day one through long-term loyalty. You will turn customer insights into meaningful, measurable marketing that grows portfolio performance.

Job Summary:

As a Portfolio Marketing Strategy Vice President in Co-Branded Cards, you lead lifecycle marketing strategy and campaign execution that strengthens customer engagement and retention. You partner across product, digital, analytics, technology, legal, compliance, and marketing execution to deliver customer-first journeys and offers across key channels. You will build a disciplined test-and-learn approach to optimize messaging, targeting, and channel mix, improving outcomes for customers and the business.

Job responsibilities:

• Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value

• Translate partner and internal priorities into an integrated lifecycle marketing roadmap across activation, engagement, retention, and win-back

• Lead end-to-end marketing campaign execution, from strategy and creative direction to launch readiness and post-campaign optimization

• Partner with technology teams to operationalize new capabilities within customer journeys, such as trigger-based messaging, enhanced targeting, and new channel placements

• Convert customer insights into actions by synthesizing feedback, behavior signals, and campaign results to improve communications and offer strategy

• Own a digital-first messaging strategy across selected company-owned channels while coordinating aligned experiences through partner channels

• Ensure messaging and offers are clear, consistent, and reduce friction across the customer journey

• Establish success metrics and reporting routines that connect initiatives to measurable business outcomes

• Design and run structured experiments, including split tests and control-group measurement, to assess incremental impact

• Use performance insights to continuously optimize targeting, offers, messaging, and channel mix

• Maintain strong governance and stakeholder alignment to support timely, compliant delivery

Required qualifications, capabilities, and skills:

• Bachelor’s degree

• Seven or more years of experience in marketing strategy, lifecycle marketing, customer analytics, or related roles

• Demonstrated ability to lead cross-functional work and influence outcomes without direct authority

• Strong analytical skills, including experience defining success metrics and interpreting campaign performance

• Experience executing customer communications and offers across digital channels

• Strong written, verbal, and presentation skills, with the ability to tailor messages to different audiences

• Proven relationship management skills, including working with external partners and internal stakeholders

• Strong organizational skills and ability to prioritize multiple complex initiatives at the same time

• Customer-focused mindset with a commitment to improving customer experience and reducing journey friction

• Comfort navigating legal and compliance review processes within marketing delivery

• Ability to travel up to 10 percent of the time

Preferred qualifications, capabilities, and skills:

• Master of business administration degree

• Experience with trigger-based lifecycle journeys and personalization at scale

• Experience with customer segmentation, targeting strategies, and offer optimization

• Familiarity with experiment design concepts, including control groups and incrementality measurement

• Experience coordinating integrated customer experiences across company-owned and partner-managed channels

• Background in credit card marketing, loyalty, or lending-related customer programs

• Experience building repeatable operating cadences and performance readouts for senior stakeholders