Olympic & Paralympic Brand Strategist

You’ll help shape how we show up on one of the world’s biggest stages. Working across multiple brands and teams, you’ll turn sponsorship rights into clear, consistent storytelling and campaigns people notice. We’ll rely on your partnership, planning, and communication to deliver work that is on time, on brand, and measurable.

As a Brand Strategist, Global Olympic & Paralympic Sponsorship in the centralized Brand Management team, you will translate sponsorship strategy into an integrated creative platform and go-to-market plan across our brands and lines of business. You’ll lead end-to-end campaign development across key Olympic and Paralympic moments aligning stakeholders, guiding agency and internal creative partners, and ensuring work is delivered with quality and consistency. This role blends brand strategy, campaign execution, and program management in a highly visible environment.

Job responsibilities

• Lead day-to-day sponsorship relationships with partners such as the International Olympic Committee (IOC), Los Angeles 2028 (LA28), and Team USA

• Translate sponsorship strategy, rights, and assets into a unified creative platform and scalable activation approach

• Plan and execute integrated campaigns across priority moments, channels, and brands in partnership with cross-functional teams

• Own paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)

• Develop and manage the Olympic & Paralympic roadmap, milestones, dependencies, and risk controls to support on-time delivery

• Coordinate creative development with internal teams and external agencies, from concept through production and delivery

• Manage timelines, budgets, approvals, and vendor workflows to keep work progressing smoothly

• Align stakeholders across marketing teams and working groups through clear plans, updates, and decision points

• Build executive-ready narratives and presentations to support leadership updates and decisions

• Partner with insights/analytics teams to define measurement approaches and assess sponsorship impact and brand outcomes

Required qualifications, capabilities and skills:

• 4+ years of brand management and/or brand strategy experience in an agency and/or large, matrixed organization

• Experience supporting sponsorship activation for a major sports, entertainment, or cultural tentpole event with multiple partners and rights considerations

• Demonstrated ownership of paid media campaigns with accountability for performance measurement and reporting

• Proven ability to manage multiple workstreams, stakeholders, and deadlines in parallel

• Experience partnering with internal creative teams and external agencies across creative development and production workflows

• Ability to create clear, executive-ready presentations and written updates for senior stakeholders

• Experience with vendor/agency management, including scope definition, deliverables, and governance4+ years of brand management and/or brand strategy experience in an agency and/or large, matrixed organization

Preferred qualifications, capabilities and skills:

• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications

• Strong judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit

• Experience working with Olympic/Paralympic ecosystem partners (e.g., IOC, organizing committees, national teams, rights holders)

• Experience in brand marketing within a highly regulated industry

• Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics

• Experience with content operations, versioning at scale, and creative asset governance

• Familiarity with enterprise brand governance, compliance considerations, and approvals processes

This role sits within the centralized Brand Management Team. The centralized brand team is responsible for driving firmwide brand strategy, visual identity, and campaign initiatives across the Chase, J.P. Morgan and JPMorganChase (parent) brands, operating across every Line of Business at the firm. The centralized Brand team is made up of brand strategists, market researchers, creatives, and operational teams, this role sits within brand strategy.