Vice President, Auto Loyalty Marketing Strategy

Chase Auto is a leader in auto financing, with over $90 billion in assets and partnerships with more than 75% of U.S. franchised automotive dealers. As part of the JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services—from retail lending and captive financing to commercial offerings such as floorplan products and treasury services, including deposits, cash management, and payment processing.

As an Auto Marketing Loyalty Strategy Lead, you will develop integrated messaging frameworks and channel plans delivered through servicing and loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics. In this role, you will report to the ED – Consumer Marketing and support the Managing Director – Consumer Marketing & Retail Marketing (25% dotted-line reporting relationship).

Job Responsibilities

• Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.

• Develop marketing strategic marketing content, narratives and storytelling that advance the Consumer and Retail Marketing agenda

• Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage—guiding customers toward “happy path” actions that support a smooth servicing experience and protect CSAT/NPS.

• Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels, and create moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.

• Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content (chase.com and the Chase mobile app).

• Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).

• Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.

• Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.

• Analyze market trends, customer insights, and industry best practices to identify opportunities for growth and innovation, translating findings into strategic recommendations and lifecycle/loyalty initiatives.

• Support leadership by maintaining a pulse on competitor offerings and the broader marketplace, helping ensure Chase Auto is positioned effectively by highlighting and activating its key advantages.

• Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.

Required Qualifications, Capabilities, and Skills

• 7+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.

• Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.

• Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.

• Strong stakeholder management and cross-functional collaboration skills.

• Excellent written, verbal, and presentation skills, with strong attention to detail and quality.

• Bachelor’s degree (or equivalent experience).

Preferred Qualifications, Capabilities, and Skills

• MBA

• Management consulting or corporate strategy experience

• Loyalty marketing and/or relationship-building program experience (including “moments of delight”).

• Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.

• Experience with servicing communications and/or statement messaging in a regulated consumer environment.

• Auto lending and/or consumer lending experience.

• Program/project management experience.