Insights Lead

Overview

Work for SodaStream Japan, part of PepsiCo, where innovation, sustainability, and people are at the heart of everything we do. Be part of an exciting business where employees are recognised, supported, and empowered to grow their careers. At SodaStream, you can help shape a more sustainable future. Together, we're inspiring positive change, reducing single-use plastic waste, and creating better choices for our consumers, communities, and planet.

To continue this success, we are hiring for a Dynamic Consumer and Shopper Insights leader to join our Japan marketing team. The ideal candidate will possess strong qualitative and quantitative skills, excel at translating data into deep-rooted insights, and develop learning plans to support key business priorities. This individual will be a passionate advocate for the consumer's point of view, a strategic business partner, people-leader and drive consumer-centric thinking organization-wide.

Responsibilities

Key Responsibilities:

• Own in-market consumer and customer insights agenda, covering brand, category, channel, lifecycle metrics and apply them to forecasting model

• Track and analyze CLTV drivers (attach rate, attrition, frequency, usage) in partnership with brand, sales, and DTC teams

• Design and manage local research programs (U&A, tracking, concept tests, post-launch reviews)

• Translate data into clear recommendations for brand activation, GTM, pricing/promo, and portfolio decisions

• Serve as market SPOC for global insights frameworks, tools, and KPIs, ensuring consistency and data quality

• Build and maintain dashboards and reporting cadence for market leadership reviews

• Partner closely with Commercial (KAMs, DX, RGM) to embed insights into customer planning and execution

Qualifications

About you:

• Bachelor’s or Master’s degree in Marketing, Business, Statistics, or a related quantitative discipline

• Formal training or advanced certification in market research, analytics, or consumer behavior

• 8 years+ of experience in consumer / customer insights, analytics, or market research roles

• Experience working in FMCG, consumer durables, DTC, or subscription-led businesses

• Strong exposure to quantitative and qualitative research, dashboarding, and performance tracking

• Proven ability to influence senior stakeholders with insight-to-action storytelling

• TOEIC 800+ or equivalent

• Experience working in multi-country or regional setups preferred

About us:

Join SodaStream Japan and be part of a growing business that’s helping consumers make more sustainable choices by reducing single-use plastic through innovative sparkling water solutions. Join a purpose-driven team and contribute to positive change through PepsiCo Positive (pep+), creating a better future for people and the planet.

Hiring process:

• Submit your application

• Interview(s) and skills evaluation

• Online Assessment process

• Background checks

If you require reasonable adjustments at any stage of the application or interview process, please let us know.