Senior Premium Spirits Trade Marketing Lead - ARTD

PURPOSE OF THE JOB:

• Senior PS Trade Marketing Lead - ARTD is responsible for leading the Alcohol Ready To Drink portfolio strategy and execution across Poland and Baltics

• The role drives channel growth, activation excellence and strong partnership with ARTD Brand Owners, ensuring effective translation of brand strategy into commercially impactful channel plans. – to deliver NSR, Volume and EBIT

• Holds full responsibility for channel strategy, activation planning and execution delivery across all channels in Poland and Baltics

• Acts as the key interface between Brand Owners, Commercial teams and cross functional teams.

• Ensures disciplined implementation of promotional programs, visibility standards and customer-specific initiatives

• Drives sustainable growth, market share expansion and strong brand positioning within the BU environment

YOUR NEW KEY RESPONSIBILITIES:

• Channel Strategy & Growth

  • Translate global brand priorities into channel and customer-specific activation and trade marketing plans.
  • Monitors business performance translating insights into actionable recommendations and improvement plans

• Brand Owner Partnership

  • Ensure alignment on priorities, investments, launch calendar and activation standards
  • Build strong, performance-driven partnership based on transparency and execution discipline

• Trade Marketing & Execution Excellence

  • Ensure best-in-class in-store visibility and execution compliance incl. implementation of innovation launches, portfolio changes
  • Monitor promo effectiveness and recommend improvements based on performance analysis

• Business Planning & Governance

  • Manages assigned DME and activation budgets, ensuring effective resource allocation, spending discipline
  • Prepares business reviews, performance analyses, and recommendations to support decision-making

• Cross-Functional Collaboration

  • Work closely with Brand Owners, Commercial, Finance and Supply Chain to ensure flawless execution
  • Develops and maintains strong working relationships with agencies, suppliers, and external partners to ensure high-quality execution of marketing initiatives

ARE THESE YOUR SECRET INGREDIENTS?

• Strong understanding of Off Trade channel dynamics (Modern Trade & Traditional Trade), including Key Accounts, discounters and convenience as well as On Trade (HoReCa) across Poland, Lithuania, Latvia and Estonia

• Proven experience in trade marketing and channel strategy development within FMCG or beverage category

• Solid knowledge of alcohol category dynamics and premium brand positioning

• Experience working with international Brand Owners and managing strategic partnerships

• Strong ability to translate brand strategy into effective channel activation plans

• Advanced analytical capability (Nielsen, sell-in/sell-out analysis, promo ROI, distribution tracking)

• Good financial acumen and experience in DME budget management

• Strong stakeholder management and influencing skills in matrix organization

• Strong planning, prioritization and problem-solving capability

• Excellent presentation and communication skills in English

We offer competitive employment conditions. Candidates who meet the requirements can expect a monthly base gross salary from 168000 PLN gross. The final base pay level offered may vary depending on job-related knowledge, skills, experience, and internal equity.

In specific cases when promotion is for 2 job grades or higher for some period base salary might be below minimum value, however steps to reach minimum level (up to 12 months) needs to be defined at offer stage.

ABOUT YOUR NEW TEAM:

We are Coca-Cola HBC, a growth-driven consumer goods business and strategic bottling partner of The Coca-Cola Company. Operating across 29 markets from Europe to Africa, our 24/7 portfolio reaches millions of consumers. With over 30,000 employees representing more than 70 nationalities, we create value for our people, customers, and communities, and we keep raising the bar together.

DIVERSITY HELPS US THRIVE:

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.

READY TO PLAY, GROW AND WIN? APPLY NOW.