Senior
(Sr.) Brand Manager
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
*Please note that this posting may close earlier than expected due to Workday settings based on Headquarters time (EDT, UTC-4). Please apply in advance.
Job Summary
The (Sr.) Brand Manager at Lilly Korea Ltd. will be responsible for developing, implementing, and monitoring strategic marketing plans to drive growth of Lilly's obesity portfolio, including current and future obesity brands. This role requires a blend of strategic thinking, executional excellence, and strong cross-functional collaboration to accelerate business performance and improve outcomes for people living with obesity.
Job Responsibilities
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Develop and execute comprehensive brand marketing strategies and annual plans aligned with global guidelines and local market needs.
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Conduct in-depth market analysis, including competitor landscaping, customer insights, and trend identification, to inform strategic decisions.
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Manage the full product lifecycle, from launch preparation and execution to mature brand optimization and potential sunsetting strategies.
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Develop and manage promotional materials, campaigns, and programs across various channels, ensuring compliance with all relevant regulations and company policies.
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Collaborate closely with sales teams to ensure effective implementation of marketing strategies and achieve sales targets.
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Forecast product demand and manage marketing budgets efficiently, ensuring optimal resource allocation and ROI.
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Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and other external stakeholders.
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Monitor brand performance, track key performance indicators (KPIs), and prepare regular reports on market share, sales, and promotional effectiveness.
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Lead and participate in cross-functional teams, including medical, regulatory, market access, and sales, to ensure integrated brand management.
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Identify new market opportunities and develop innovative approaches to expand brand reach and impact.
Job Qualifications
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Bachelor's degree required; advanced degree or MBA preferred
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+10 years of experience in pharmaceutical brand sales & marketing with a proven track record of successful product launches and market growth Proven experience in analytics and/or financial forecasting
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Strong business acumen with deep market understanding and the ability to identify and respond to external trends
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Advanced problem-solving skills, including the ability to anticipated systemic challenges, diagnose root causes, and implement sustainable corrective actions
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Exceptional communication, presentation, and interpersonal skills, with a track record of building effective cross-functional relationships
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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