Senior
Sr Marketing Director, Snacks Portfolio Landing & Brand Programs;资深市场总监，零食与品牌
Overview
Drive category growth in China as part of the global category leadership team through strong brand building and profitable innovation. Serve as a key connection point among the Region President, Global Category Leader, R&D, GM, and commercial stakeholders.
Responsibilities
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Co-create and drive market category PSP & AOP
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Oversee demand space led insights/innovation/brand building
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Execute global brand plans and lead /execute market brand development
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Architect Commercial Strategies and Plans, translates insights and analytics into strategies and plans to drive brand and portfolio growth at retail
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Provide Region Divisions adequate and appropriate ammunition to deliver AOP targets
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Contribute to NOBPT achievement through G&A, A&M, and mix management
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Drive regional portfolio prioritization and quarterly portfolio reviews, annual global portfolio review preparation, and communication of portfolio learning
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Build strategic brand and innovation skills to enable future growth
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Motivate and inspire the team, build strong organization capability & talent and create a trust and engaging environment
Qualifications
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Ability to manage cross-functional teams and facilitate the decision-making of a diverse team of senior Region leaders and influence Global decision-making via strong communication savvy and cross culture savvy
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Strong capability to build and execute strategies that deliver top and bottom-line results; P&L decisions. Keeping revenues and cost in balance. Making the tough financial decisions
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Ability to build and execute brand plans and innovation pipeline through essential strong marketing and innovation skills
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Experience in snacks brand marketing and business building
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Innovation expertise, with detailed process knowledge across functions
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Go-to-market experience
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Strong leadership skills to motivate and inspire the team, build strong organizational capability and talent, and create a trust, engaging environment
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