Area Head of Cash Generation (Fixed Term)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Romania has an exciting opportunity for an Area Head of Cash Generation (Fixed Term) in Bucharest.

Drive cash generation across the Area by embedding a disciplined, forward-looking cash management framework, ensuring robust forecast accuracy and sustainable actuals delivery, driving a delivery of working capital and cash initiatives (Inventories optimization - Aurora, Customer Cash Inflows acceleration - Wellspring, Suppliers Cash Outflow Optimization - Optimus). Act as the central integrator across functions to translate plans into measurable cash outcomes.

Your key responsibilities will include:

Know Your Cash – Forecasting & Delivery Discipline:

• Lead the implementation and adoption of OCF automation tools, improving transparency, consistency, and efficiency.

• Implement and maintain a robust cash forecasting ensuring accuracy, visibility, and accountability across DRBUs.

• Drive rolling cash forecast cadence (short- and medium-term), linking business drivers to OCF, CGGO and FCF outcomes.

• Establish clear ownership and governance for cash delivery vs plan, ensuring proactive gap identification and resolution.

• Ensure disciplined and consistent cash reporting across DRBU grounded in Group Manual Accounting Policies and Procedures (GMAPP) and in line with Cash Guidelines

Unified OCF Framework & Performance Management:

• Ensure adoption of a standardized OCF framework across DRBUs, with consistent definitions, reporting, and tracking methodologies.

• Track actual vs plan cash performance, with clear reconciliation to financials and working capital movements.

Delivery of Business Initiatives (Aurora, Wellspring, Optimus):

• Act as Area lead for cash-related transformation initiatives, ensuring alignment with Group Liquid Edge objectives.

• Drive end-to-end delivery and benefit capture across Aurora (inventory optimisation), Wellspring (customer cash acceleration), and Optimus (supplier payment optimisation).

• Monitor initiative progress, risks, and dependencies, ensuring delivery against committed cash targets.

• Ensure clear translation of initiatives into cash flow impact and OCF, CGFO and FCF delivery.

Cross-Functional Leadership & Coordination:

• Lead local cross-functional teams across Finance, Supply Chain, Procurement, Trade, and GBS at DRBUs/End Markets level.

• Act as the single point of accountability for cash delivery at Area level translating the objective of Liquid Edge into local deployment (as a part of Liquid Edge Community).

• Drive behavioural change to embed cash at the core of decision-making across functions.

• Facilitate structured governance forums, ensuring clear actions, ownership, and follow-up (e.g. cash representation in SOP, Credit Committee etc.).

• Ensure that sufficient training opportunities and materials are provided to all relevant stakeholders.

Governance, Risk & Opportunity Management:

• Implement the Group changes on cash government at DRBUs/ End Market level (e.g. MGF working capital capture, Stock build governance etc.).

• Establish strong governance around cash initiatives, forecast accuracy, and delivery performance.

• Identify and proactively manage risks to cash delivery, ensuring mitigation plans are in place.

• Continuously challenge assumptions and identify incremental value opportunities.

• Provide clear, concise updates to senior stakeholders, linking actions to cash and value outcomes.

What are we looking for?

• Strong commercial acumen and understanding of business performance and working capital drivers (inventory, receivables, payables).

• Proven ability to translate operational actions into cash outcomes.

• High level of analytical rigor and financial discipline.

• Ability to lead cross-functional transformation in a complex environment.

• Strong stakeholder management with clear, executive-level communication.

• Strong systems knowledge (e.g. ECC, BPC) and Treasury experience is preferable.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

• Benefits:

  • Meal Voucher/ Canteen as per location
  • Private Pension
  • Life & Health Insurance
  • Yearly bonus based on the ABS
  • Family support policy
  • Office perks
  • Flexible policy as per agreed Second Level agreement.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.