STATE TRADE AND CONSUMER MARKETING LEAD

Key Accountabilities

Trade Marketing Operations

• Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager.

• Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade - taking assistance of sales teams or external vendors where required.

• Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations.

• Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required.

• Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs.

• Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets; proper placement within outlets; stocking as per agree planogram.

• Provide on-ground support for Brand team-led activations and events.

Budget Controlling and Compliance

• Obtain approval from Regional Marketing Manager, regional finance and state head before onboarding vendor basis quality and price quoted as per defined guidelines

• Ensure timely PO raising before delivery of products/services and submission of bills to the finance team

Vendor Management

• Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains etc.)

• Identify and partner with various manpower and event agencies to conduct large scale events within defined budget

• Invite quotations for the requirements from the vendors/partners. Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metrics.

• Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pricing

• Ensure timely payment to the vendors as per defined SLA.

Stakeholder Management

• Coordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing plans

• Collaborate with the Regional Sales & Marketing Teams for new brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execution.

• Coordinate with finance team for submission of vendor bills, process and payment approvals, ensuring timely payment to the vendors and resolving vendor related queries

I. Job Challenges

• Coordinating with multiple stakeholders – internal and external – to ensure timely excellent outlet execution. Requires ability to multi-task and have strong operational capability.

• Ensuring strict adherence to excise guidelines for minimum disruptions to business operations as per the state compliance

• Planning and managing lead time to ensure timely delivery of services and products by the vendors as defined schedule in minimum cost

III. Education and Experience Guidelines

Education guidelines

• Minimum Degree: MBA/PGDM

Desired experience

• Preferred 3+ years; with experience in sales or trade marketing.

• Understanding of the Alco-Bev industry dynamics, market operating models and sales process is an added advantage

• The role requires a strong working knowledge of Excel and PowerPoint.

• Experience of working with the vendors and multiple-stakeholders.

• Good communication skills and operational ability