Manager, Communications General

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

This position will be part of Whirlpool's Brands & Communications team, the area responsible for managing the strategy and execution of brand plans for Brastemp and Consul.

This role in summary

The PR & Experience Manager is responsible for leading the public relations and experience management strategy for the Brastemp & Consul brands, strengthening brand reputation, and promoting authentic connections with our priority audiences. This person will be responsible for building relevant narratives, managing relationships with the press, influencers, and strategic stakeholders, as well as designing and executing memorable brand experiences aligned with each brand's positioning.

Your responsibilities will include

• Develop and implement integrated PR strategies (media relations, press releases, events, and activations);

• Manage relationships with the press, opinion leaders, and influencers, identifying opportunities to amplify key messages;

• Lead the creation and execution of brand events, activations, and experiences aligned with the purpose and positioning of each brand;

• Work in partnership with internal teams (branding, digital, content, category, innovation and corporate communications) and external agencies to ensure the execution of plans;

• Monitor cultural, social, and consumer trends to translate insights into strategic engagement actions;

• Measure and report PR and experience KPIs, focusing on brand impact and reputation;

• Act as the guardian of the brand's institutional voice during key moments.

Minimum requirements

• Solid experience in PR and/or event/experience management roles in large companies/brands.

• Strong background in brand building, reputation management, and storytelling;

• Strategic vision with a creative profile and flawless execution;

• Excellent verbal and written communication skills;

• Proven experience in press relations;

• Leadership, influence, and multi-stakeholder management skills.

Preferred skills and experiences

• Bachelor's degree in Communications, Public Relations, Marketing, or related fields;

• Fluent English.

What we offer

• One day of home office per week;

• Flexible schedule

• "No dress code".

• Wellhub

• Transportation voucher, Shuttle buses or Free parking at the company;

• Food voucher;

• Meal on site;

• Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;

• Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;

• Daycare assistance or Nursery at the company;

• Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;

• Two weeks of remote work from anywhere;

• After 5 years with the company, eligible employees can take four weeks of paid leave;

• Discount on products through Compra Certa.

• Extended maternity/paternity leave

Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.