Franchise Manager - Capabilities

Job Description Summary:

At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we’re looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the world’s most recognized brands. You’ll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.

What You’ll Do for Us

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.

• Responsible for leading and supporting key commercial transformation initiatives, including projects related to Route-to-Market (RTM) changes, the development of B2B solutions, the implementation and expansion of the Prime Partner program, and the deployment of sales force automation (SFA) tools to enhance commercial effectiveness and productivity.

• Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans. Translates shopper and channel insights, trends and assessments, into channel strategies and plans.

• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market PerCapita number.

• Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.

• Supports the Operating Unit development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

Qualification & Requirements

• Bachelor’s degree in Marketing, Finance, Business or related field, Master’s degree is preferred.

• 5+ years of leadership in a digital commerce with a global consumer packaged goods experience, to include branding and grocery are needed.

• Experience and knowledge in Route-to-Market (RTM), B2B solutions, and partnership programs are highly desirable.

• Must possess excellent relationship building skills, as well as strategic leadership.

• Distribution center knowledge is ideal.

• The ability to influence outcomes and be persuasive are ideal

• Experience or ability to learn and implement agile projects management.

• Proven success with social media ecosphere and leveraging these to drive incremental sales.

• Proven record of localizing and implementing a global consumer goods strategy.

• Strong understanding of system financials/economics

What We Can Do For You

• Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Skills: Business Alignment, Business Plan Implementation, Business-to-Business (B2B), Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Negotiation, Route to Market, Stakeholder Relationship Management, Strategic Leadership

Location(s): Brazil

City/Cities: Rio de Janeiro

Travel Required: 51% - 75%

Relocation Provided: No

Job Posting End Date: agosto 31, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.