Director of Marketing - CoStar & LoopNet, London, UK

Director of Marketing - CoStar & LoopNet, London, UK

Job Description

DIRECTOR OF MARKETING - COSTAR & LOOPNET, LONDON, UK

OVERVIEW

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar is the global leader in commercial real estate information, analytics and news. Commercial Real Estate industry professionals around the globe use CoStar to access the most comprehensive data to make decisions with confidence. CoStar delivers immediate, verified commercial real estate information on over 5.9 million properties across every market.

Learn more about CoStar.

DESCRIPTION

The Director of Marketing will own B2B marketing strategy and execution in the UK across CoStar Group, CoStar and LoopNet - leading campaigns that educate the audience on CoStar Group’s platform of solutions, leverage the combined strength of in market brands, and stand-alone campaigns tailored to each brand’s distinct audience and goals. This leader will ensure CoStar Group is understood as the leading provider of digital real estate solutions, CoStar as the essential commercial real estate intelligence platform, and LoopNet as the leading UK marketplace for commercial property.

This role requires a strategic, commercially minded leader with experience managing multiple brands in complex, data-driven organizations. The Director will partner across Sales, Product, and Research to drive adoption and revenue impact, and must maintain close alignment with the VPs of CoStar Group, CoStar and LoopNet Marketing (US-based) to ensure UK execution is integrated with global brand direction.

The role is based in London, reports into the SVP of CoStar Europe and requires five days per week in the office.

Marketing Scope & Core Lanes of Ownership

The Director will own three lanes of marketing accountability across CoStar Group and it’s commercial real estate solutions, CoStar and LoopNet, spanning the full customer lifecycle and both joint and brand-specific initiatives:

Awareness & Market Leadership

• Raise awareness of CoStar Group as the platform provider, bringing highly credible digital commercial real estate solutions to the market and infusing them with benefits through their shared data and technology infrastructure

• Build and sustain CoStar’s authority as the definitive source for commercial real estate intelligence and LoopNet’s position as the leading UK commercial property marketplace, through brand-specific and joint campaigns.

• Drive brand leadership through product-led storytelling, thought leadership, and industry presence.

• Strengthen awareness, preference, and trust among real estate decision-makers.

Demand Generation & Customer Conversion

• Lead disciplined go-to-market strategy that drives qualified enterprise demand, pipeline growth, and customer acquisition.

• Own positioning, messaging, and integrated campaigns that convert awareness into adoption and revenue.

• Partner closely with Sales and product leadership to ensure marketing meaningfully improves sales efficiency, win rates, and deal size.

Retention, Renewal & Customer Expansion

• Ensure marketing actively supports onboarding, adoption, renewal, and expansion—not just acquisition.

• Collaborate with Product and customer-facing teams to reinforce value realization and long-term client engagement.

• Support enterprise retention and growth through targeted lifecycle programs and customer insights.

RESPONSIBILITIES

Strategy

• Define the UK marketing vision and strategy for CoStar Group, CoStar, and LoopNet in alignment with CoStar Group’s objectives.

• Position CoStar Group as the macro-level platform bringing highly credible and effective solutions to commercial real estate professionals, leveraging shared data and technology to create powerful advantages

• Position LoopNet as the UK and global leading commercial online marketplace.

• Position CoStar as the UK and global leader in commercial real estate intelligence and LoopNet as the leading UK commercial property marketplace.

• Partner with Product, Sales, and Research to develop go‑to‑market strategies that prioritize target audiences, sharpen value propositions, and accelerate customer adoption and expansion.

• Develop and oversee joint CoStar and LoopNet campaigns as well as stand-alone campaigns for each brand, applying the right approach to meet each brand’s distinct objectives and audiences.

Data & Performance Management

• Establish OKRs, KPIs and reporting frameworks to measure marketing’s impact on pipeline, revenue, and client engagement.

• Leverage data driven insights to optimize marketing investment, ROI, and execution effectiveness.

• Ensure customer and market feedback informs product marketing, sales enablement, and ongoing GTM strategy.

Commercial Impact

• Material contribution to revenue growth through qualified pipeline, expansion revenue, and multi‑product adoption across CoStar and LoopNet customer segments.

• Improved sales efficiency, demonstrated by higher marketing sourced and marketing influenced pipeline contribution, reduced CAC, and improved win rates on CoStar led deals.

• Stronger enterprise penetration, with marketing programs that measurably support larger deal sizes, longer-term contracts, and cross sell/upsell motion.

Go‑to‑Market & Product Adoption

• Clear, differentiated positioning for CoStar and LoopNet, consistently reflected across all GTM materials both brand-specific and joint.

• Successful execution of major product launches and enhancements, with defined adoption targets, time‑to‑value improvements, and measurable post‑launch performance.

• Tight alignment with Product and Sales, evidenced by faster GTM readiness, stronger sales enablement usage, and improved field confidence in messaging.

Brand & Market Leadership

• Increased brand awareness and authority for CoStar Group, CoStar and LoopNet among commercial real estate decision-makers, tracked through awareness, consideration, and trust metrics.

• Expanded thought leadership footprint, with CoStar consistently cited as the definitive source for real estate insights across media, industry forums, and executive audiences.

• Clear narrative leadership in priority sectors, reinforcing CoStar’s role as the industry standard through research-led content, events, executive visibility, and strategic partnerships.

Team & Organizational Impact

• High performing, scalable marketing organization with strong bench strength, clear accountability, and low-regretted attrition.

• Strong collaboration across Product, Sales, Research, and Marketing Services, with close day-to-day alignment with the VPs of CoStar Group, CoStar, and LoopNet Marketing in the US.

• Elevated role of marketing as a strategic growth driver within the CoStar Group UK leadership team.

• Recruit, develop, and retain a high performing, global marketing organization.

QUALIFICATIONS

• 10+ years of progressive B2B marketing commercial real estate experience

• 5+ years leading multi dimensional B2B marketing teams

• Proven success leading largescale, marketing strategies for complex, data driven products.

• Deep expertise in go‑to‑market planning, product marketing, demand generation, and enterprise sales enablement.

• Strong business acumen with demonstrated ability to drive measurable commercial outcomes.

• Exceptional communication, presentation, and executive level‑ stakeholder management skills.

• Experience operating effectively within a highly matrixed organization.

• Track record of long-term commitment and impact at prior organizations.

• Strategic Vision: Ability to define and execute long-term strategies that balance innovation with commercial results.

• Leadership & People Management: Proven ability to build and inspire teams.

• Market Insight: Skilled at leveraging qualitative and quantitative data to anticipate market shifts.

• Execution Excellence: Consistent record of delivering results through integrated, scalable programs.

• Collaboration: Strong cross functional leadership in complex environments.

• Experience marketing data, analytics, or intelligence platforms to professional services or enterprise audiences.

• Passion for technology, data, and innovation.

• Experience working closely with CEO/Founder and Executive Leadership in a founder-led or high-performance culture.

• Bachelor’s degree or equivalent required; advanced degree (MBA) preferred but not required.

WHAT’S IN IT FOR YOU?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment, equipped to help you to be your best, other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!

At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.

#CoStar #LoopNet #LI-SC3 #LI-GJ1

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing