Overview

Main Purpose of the job:

The Pipers Direct Sales Function provides the foundations for the Pipers brand's long-term profitable growth strategy. The Direct sales team is truly at the heart of the brand's routes and continues to play an integral part in its continued success. This Field Based New Business role is crucial to both the long- and short-term business performance. The passion that our New Business Development Executives have for our brand and the drive to achieve success is what increases our customer base and product sales across the country. This role has responsibility for the acquisition of new customers. In this role, you will self-generate opportunities, visit potential new sites, create awareness, and drive distribution by presenting the brand and by opening new customers.

They do this through visiting pre-identified targets to sell the benefits of the Pipers brand and the Direct Delivery model and its USPs. They think strategically and identify, prospect, and convert both independent and regional group outlets in the out-of-home channel. They work closely with internal stakeholders in a collaborative way to ensure a first-class customer experience from day one and to drive long-term loyalty for the brand.

Responsibilities

The region of the role: Cambridge area

• Achievement of daily, weekly, and monthly new business productivity measures.

• Achievement of Acquisition Targets, Order Revenue Targets, and Acquisition retention targets.

• Identify, prospect, and convert Independent and group prospects into customers.

• Plan and organise your time well to drive both results and efficiency.

• Use CRM system to capture and record visits, customer interactions, and orders.

• Manage and maintain a healthy sales pipeline.

• Negotiate, Develop and agree commercial trading agreements with key customers.

• Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure customers are retained and managed appropriately and above all get a best-in-class customer experience.

• Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of the Pipers Direct Delivery Model.

• Monitor and communicate competitor and wholesale activity working across internal departments as required.

• Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion.

• Implement new marketing initiatives and feedback on results as required.

Qualifications

• Drive for results / Target Driven

• Team player

• Able to work on own initiative.

• Excellent presentation skills

• Proactive

• Well organised and ability to prioritise workload.

• Able to work under pressure.

• Strong communication skills

• Structured & logical thinker.

• Strong influencing skills

• Drive & dynamism

• Ability to develop commercial skills.

• Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV)