Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. PepsiCo has recognized brands such as DETODITO®, TROPICANA®, CHEESE TRIS®, CONCORDIA®, PLATANITOS®, KCHITOS®, among others.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Responsibilities

THE OPPORTUNITY

Our Commerical Strategy Manager or Franchise Manager is the main contact in the partnership between the bottler and PLI business. He/She is fully accountable for the PLI business performance, development and execution within Lab Center countries, including the initial assessment of performance gaps, identification of key opportunities, and ensuring these are clearly raised and made visible with the bottler across the relevant forums. He/She is also responsible for monitoring AOP initiatives and ensuring the bottler’s full alignment to PLI programs and initiatives Additionally, the PLI Associate Manager will be responsible for identifying and driving all initiatives across all channels. In close partnership with the Commercial Lead, he/she will define the channel agenda, develop strategic projects, and closely monitor performance to ensure effective execution and delivery against business objectives.

The main purpose of the role is leading the Lipton Franchise agenda for the beverages team in Lab Central. This includes the development and execution of AOP and PSP plans, managing the relationship with the bottler to achieve pre-aligned objectives, and ensuring the cadence and quality of information flow between the franchise team and the bottler. The role will also drive alignment of Lipton commercial initiatives with the AOP and the 3-year joint plan

On a daily or monthly basis, as applicable, this role will collect, analyze, and transform key market information to deliver accurate reports on business performance by category, including sales, distribution, price matrix, SOM, and any other KPI by region, package, channel, key customer, and brand, as well as action plan tracking reports, new product launch tracking, pilot test tracking, and any other report concerning franchise performance. The development of these reports requires coordination and communication across different areas within PepsiCo and the bottler.

This position will act as the PepsiCo Lipton figurehead to both the internal and external organization on major strategic issues and decisions. Throughout, the role is expected to support and enable front-line execution.

• Leading and developing the business, the organization, and the bottler relationship, ensuring delivery of the AOP.

• Promoting cross-functional coordination and supporting the field Managers in achieving individual targets, while ensuring the right BU skills and resources are deployed against market needs.

• Supporting the transfer of best-practice tools to the bottler through the SMEs and ensuring sustainable operating capability.

YOUR IMPACT

As Commerical Strategy Manager your responsibilities would consist of …

Marketing, Strategy and Execution

• Deliver PLI Volume, Revenue and Profit according to Annual Operating Plan

• Assure commercial strategy and tactical initiatives is executed on time and according to the yearly planning

• Lead Lipton Joint Business Planning Process and the Annual Operating Plan together with the bottlers.

• Support Lipton Marketing Managers in the development and implementation of local marketing programs designed to create brand equity and volume growth

• Support 3-year joint planning

• Follow up business results/opportunities with Lab central bottlers on a regular basis. Deliver action plans

• Work closely and follow up Lab Central’s bottlers trade execution

• Responsible for developing and managing Lipton volume sales reports and scorecards for the business

• Responsible for developing and managing Lipton investment/expenses reports

• Delivery of POR presentations for Top Management monthly (Lipton)

• Responsible for Lipton coop management and negotiation across his territory

• Work with Lipton Marketing support staff to ensure brand/ trademark/consumer consistency on all activities

• Work together with DX regional team and our bottlers in the definition, implementation and tracking of Perfect Store

Trade and Channel (Customer) Development

• Deliver Lipton volume plan by channel in all region.

• Co-create with regional team special plans for full portfolio in all countries / channels.

• Assist Bottler in development of Lipton trade promotion and category management plans in coordination with sales team

• Work with the Regional team to leverage Best Practice tools for the bottler (eg. Traditional Eateries, Perfect Store, B2B Adoption)

• Lead and align Perfect Store initiatives with bottlers and support of DX regional team

Business Analytics

• Identify business opportunities or gaps to drive growth with support of GPI team.

• Work together with RGM to develop strategies to find efficiencies and ROI to maximize investments.

• Work together with RGM to develop a consumer centric Price Pack Architecture (PPA) strategy to identify and target key growth consumption occasions, categories, and channels where we have a right to succeed.

• Support the optimization of Trade Spend in the Traditional Trade channel, through working vs non-working spend analysis and tracking, and providing inputs to CDA allocation.

• Support and execute culture of Digital Demand Acceleration (DDX) in all the region.

• Use of digital hub to find key opportunities and develop strategies for business growth by channel, brand, package, occasion, etc.

• Work together with consumer insights and business analytics areas to find whitespaces and build together strategies for Lipton consumption occasions being consumer centric.

Qualifications

WHO ARE WE LOOKING FOR?

• Strong Sales and Commercial experience, +5 years. (Bottler/COBO Experience preferred)

• Strategic Thinking and Planning skills

• Communication and Negotiation/Influencing skills

• Team Work and Leadership/Coaching capabilities

• Ability to lead, develop, motivate and influence others (across all functions/levels), both internally and externally

• Strong Marketing and Sales functional know-how

• Operating Mindset

• Ability to manage complexity & multiple priorities at the same time

• Senior level impact and Relationship management skills

• Advanced-Fluent English

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.

• Internal digital platforms that promote self-learning.

• Development programs according to Leadership skills.

• Specialized training according to the role.

• Learning experiences with internal and external providers.

• We love to celebrate success, which why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

• Financial wellness programs that will help you reach your goals in all stages of life.

• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.