Event Specialist - Albanian Distribution&Development shpk. - distribution partner

The Event Marketing Specialist is responsible for planning, developing, and executing Red Bull's event marketing initiatives to strengthen Brand Love and increase relevance among consumers. The role brings the brand to life through owned events, third-party partnerships, cultural projects and consumer activations, ensuring all executions contribute to both local business objectives and global brand standards.

Build meaningful consumer connections through impactful event experiences, strategic partnerships and culturally relevant activations that drive brand affinity, consumer recruitment and consumption.

Event Strategy & Execution

• Develop and execute the annual event marketing plan aligned with local business priorities.

• Lead end-to-end planning and implementation of Red Bull owned events and flagship projects.

• Identify, evaluate and activate relevant third-party event partnerships.

• Ensure all events are executed according to Red Bull brand standards and safety requirements.

• Manage event timelines, production plans and operational readiness.

Playground development

• Build Red Bull's presence within selected sports, culture and lifestyle playgrounds.

• Identify emerging trends, communities, talent and opportunities that can increase brand relevance.

• Develop long-term plans to establish credibility and influence within priority consumer scenes.

• Create platforms that enable sustainable engagement beyond individual events.

Partnerships & Stakeholder Management

• Develop and maintain relationships with event organizers, agencies, artists, athletes, influencers, and key institutions.

• Lead negotiations and partnership discussions.

• Coordinate multiple internal and external stakeholders to maximize project impact.

• Ensure strong collaboration with Brand Marketing, Sports Marketing, Media Network, On Premise and Off Premise teams.

Budget Management

• Manage allocated event budgets efficiently and responsibly.

• Monitor project spending and ensure financial compliance.

• Evaluate ROI and effectiveness of event investments.

• Identify opportunities to increase impact while optimizing costs.

Consumer Activation & Brand Experience

• Design engaging event experiences that strengthen consumer connection with the brand.

• Integrate product trial, consumer recruitment and data collection opportunities where relevant.

• Ensure each activation delivers measurable business and brand outcomes.

• Support national campaigns through event-led executions.

Performance & Insights

• Define clear KPIs for all projects and partnerships.

• Measure event performance and generate post-event evaluations.

• Translate insights into recommendations and future planning.

• Track consumer engagement, reach, participation, and business impact metrics.

• Minimum of 3 years’ experience in Event Marketing, Brand Marketing, Sponsorship, Experiential Marketing or related fields.

• Proven experience in project and stakeholder management.

• Experience managing agencies, suppliers and external partners.

• Budget management experience preferred.

• Experience in sports, music, culture or entertainment industries is an advantage.

• Excellent communication and negotiation skills.

• Strong organizational and prioritization capabilities.

• Flexibility to work evenings and weekends when required.

• EDV (Word, Excel, PowerPoint, etc.)

University degree in Marketing, Communications, Economics or related fields

The employer is Albanian Distribution & Development shpk. It operates as the distribution partner for Red Bull in Albania.