Brand Manager Vanish

City: Jakarta Raya

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

We are looking for an experienced and dynamic Brand Manager to lead the Vanish brand within our Personal Care & Household Care portfolio. This role sits within a multinational FMCG environment and is responsible for driving brand strategy, shopper & retail activations, managing innovation pipeline, and accelerating digital & social commerce initiatives.

The ideal candidate has a strong background in brand management, hands-on experience with trade marketing, strong experience in leading Brands in offline channel, good understanding on shopper & customer, operations & retail activations. Also, have a strong passion for building brands that positively impact consumer hygiene and household wellbeing.

Your responsibilities

1. Brand Strategy & Planning

• Define the overall brand strategy and develop the annual Brand Plan in alignment with business objectives.

• Conduct consumer, category, and competitor analysis to identify growth opportunities.

• Ensure brand strategy consistency across markets and channels.

2. Innovation Pipeline Management

• Bring forward, refine, and execute the brand innovation pipeline across all channels (offline, online, and social commerce).

• Lead concept development, product testing, packaging upgrades, and commercialization.

• Collaborate closely with R&D, regional teams, and supply chain to ensure flawless execution.

3. Communications & Media Planning

• Define and execute the brand’s communications and media strategy, covering ATL, BTL, digital, and in-store activation.

• Partner with creative and media agencies to deliver impactful campaigns that build salience and drive conversion.

• Monitor campaign performance and optimize based on data-driven insights.

4. Trade Marketing & Customer Support

• Support trade marketing teams in developing customer presentations, sell‑in decks, and retail activation materials.

• Provide brand insights and shopper learnings to strengthen trade execution.

• Ensure brand consistency across retail touchpoints.

5. Social Commerce & Content Lead Marketing

• Drive digital content strategy and ensure always-on brand presence.

• Develop and execute social commerce strategies across platforms such as TikTok Shop and e‑commerce marketplaces.

• Drive UGC content, partnership with affiliate / affiliate agencies, and live stream commerce activities to boost conversion and engagement.

• Test & Learn content with performance marketing team and optimize for conversion.

6. Business, P&L & Performance Management

• Manage the brand P&L and drive delivery of revenue, market share, and profitability targets.

• Review sales performance, track KPIs, and identify risks and opportunities.

• Ensure proper forecasting and demand planning for the Harpic portfolio.

7. Cross-Functional Collaboration

• Work closely with Sales, Trade Marketing, Supply Chain, Regulatory, and regional/global marketing teams.

• Lead cross-functional project teams to ensure cohesive and timely execution.

The experience we're looking for

• Strong experience in leading Brands in offline channel, good understanding on shopper & customer, operations & retail activations.

• Proven track record managing brand strategy, innovation launches, and integrated marketing campaigns.

• Have an experience in social commerce operations, content management, and influencer engagement.

• Data-driven mindset with strong analytical and problem‑solving skills.

• Excellent communication, project management, and stakeholder engagement skills.

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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