Head of Trade Marketing

City: Manila

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Head of Trade Marketing’s overall objective is to drive the National customer / channel strategy of Profit and Margin growth, NR and NWC. The role must lead the achievement of customer / channel strategy across different channels in close partnership with the category marketing function.

Leads within the country the development and implementation of category / channel management strategies. This will focus on increasing Reckitt in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy. The role will lead a team of Category Managers who represent Reckitt category. The role will also focus on building expert knowledge in our key categories and sharing this with the customer in order to build long term partnerships and increase profit and sales.

Your responsibilities

• Contribute to the development of the country commercial strategy, working with category marketing, customer and customer analysis to develop promotional strategy. Ensures team deliver against operating model.

• Defines category trade marketing KPIs across all Reckitt categories.

• Drive excellence in store (5P) execution across key customers / channels for all country categories.

• Leads Reckitt’s focus on in-store categories, strengthening brands, optimizing product assortment and promotional strategy.

• Lead country category team, defining organizational structure, definition of skills and competencies

• Develop category strategies and vision to customers; leads and supports the implementing of Reckitt promotional strategy across customers, in line with brand priorities and media plans;

• Builds long-term partnerships with customers in order to drive margins and meet company objectives

• Continuous analysis of the competitive and customer position in country, working together with sales director to develop long-term trade marketing actions and strategies aimed at strengthening Reckitt’s position in categories across country portfolio

• Lead, inspire and build effective category team and ensure career management of direct reports

• Lead or participate in multi-functional team projects.

The experience we're looking for

• Minimum of 2 years’ experience in the same or similar function, in a comparable company – preferably with complementary experience in Sales Operations and Marketing.

• Strong leadership skills and energetic management style

• Insightful, with strong analytical skills and the ability to consolidate complex information, interpret & develop strategies, tactics and measurable implementation.

• Results oriented, entrepreneurial and self-motivating.

• Leadership & interpersonal skills capable of building strong working relationships & influencing internal teams

• Must have proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment

• Confident and capable of operating and presenting at all levels, good team player

• Tenacious and resilient, driven to achieve and takes initiative to handle and resolve issues independently and quickly when faced with obstacles

• Strong sense of urgency with ability to drive business critical projects; can work independently under general direction

• Problem solving and decision-making skills, with an ability to think outside the box

The skills for success

Customer-Centric Leadership, Strategic Thinking, Customer Experience Management, Cross-Functional Collaboration with customer needs, Customer Satisfaction and Retention, Customer Insights, Communication Skills, Leadership, Strategic Partnerships, Innovation, Change Management, Analytical Skills, Results-Driven, Adaptability.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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