Senior Director, Growth & Subscriptions

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We're an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we're one of the best places for brands to reach fans.

A Little About Us

The Yahoo Sports Growth & Subscriptions team drives audience acquisition, fan engagement, and revenue optimization across the leading digital sports and fantasy ecosystem. Operating across Yahoo Fantasy, Fantasy+, Fandom & Community, and Sports Content, our team bridges product, technology, marketing, and editorial to build high-converting, personalized fan experiences at scale.

Responsibilities

• Strategic Growth Architecture: Own the end-to-end growth strategy and revenue performance across the full Yahoo Sports product portfolio, driving adoption for Yahoo Fantasy and revenue growth for Yahoo Fantasy+ and future subscription offerings.

• AI-Augmented Growth Workflows: Champion the adoption of generative AI tools (such as Anthropic Claude via AWS Bedrock and internal AI data query assistants) to accelerate seasonal growth experimentation, synthesize cohort data, and automate personalized subscriber onboarding journeys.

• Portfolio & Feature Engagement: Drive retention, usage, and re-engagement across core surfaces (draft tools, in-season lineup management, commissioner controls, and fandom tools), establishing data-driven feedback loops to convert active users into paying subscribers.

• Subscription Business & Retention Optimization: Direct in-product monetization strategies for Fantasy+, including dynamic paywall placement, onboarding activation, churn-save mechanics tied to the sports calendar, and partner perk programs.

• Predictive Analytics & Experimentation: Leverage AI-assisted analytics and predictive modeling to identify early indicators of subscriber churn, model LTV across seasonal cohorts, and optimize A/B testing velocity across mobile and web surfaces.

• Cross-Functional Leadership: Lead cross-functional growth initiatives across Engineering, Product, Marketing, Business Development, and Editorial, establishing shared growth targets, rapid experimentation frameworks, and executive visibility.

• Team Empowerment & AI Mindset: Foster an experimental, AI-forward culture across growth and cross-functional teams, building organizational competency in prompt-assisted copywriting, rapid prototyping, and automated funnel diagnostics.

Basic Qualifications

• Bachelor’s degree in Business, Computer Science, Economics, Marketing, Data Analytics, or a related field (or equivalent practical experience).

• 10+ years of professional experience in product management, growth, or digital subscription leadership within consumer-facing, high-scale platforms (M6 level).

• Proven track record of operating a D2C or subscription business with direct accountability for conversion, activation, retention, and LTV.

• Demonstrated experience utilizing AI-assisted analytics or workflow tools (e.g., LLM prompts for copy generation, AI SQL copilots, or predictive analytics platforms) to accelerate growth velocity.

• Deep command of in-product growth mechanics, including paywall optimization, dynamic onboarding, viral loops, and rigorous A/B experimentation.

• Proven leadership skills with experience driving cross-functional outcomes across teams you do not directly manage.

Preferred Qualifications

• Master’s degree or MBA.

• Direct growth leadership experience in sports, media, gaming, fantasy sports, or enthusiasm-driven verticals.

• Hands-on familiarity with deploying AI-driven personalization engines, dynamic paywalls, or automated fan engagement messaging triggers.

• Experience scaling community or fandom products, including social features, engagement loops, and shared user experiences.

• A commitment to continuous learning and proactively evaluating emerging AI tools to enhance consumer growth models and team productivity.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $172,645.00 - $375,285.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

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