Senior
Marketing Manager - NPC
Overview
We Are PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
Responsibilities
Marketing Strategy and Execution:
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Lead Development & execution of marketing strategies & plans (4Ps) to achieve short terms & long term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPI’s)
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Monitor, review and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans & projects
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Align and Collaborate with relevant functional Heads/Teams to ensure prompt flawless execution of marketing plans & strategies Ensure close collaboration of Marketing with R&D, Trade Marketing, Sales and Supply Chain Team in planning and execution of in-market activities for flawless execution
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Work with Head of Sale and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions & outlets etc.
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Support the Marketing Head in finalizing the annual operating plan (AOP). Lead strategic discussions on brand plans for the AOP
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Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function
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Lead preparation & monitoring Brand budget and ensure spend on marketing initiatives/activities accordingly
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Recommend & adapt marketing best practices from PI Global & BU Regional initiatives
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Supervise brand communication development, media planning and research activities across all NPC brands in liaison with creative, media and insight & research teams
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Develop capabilities of Brand Planning, Creative, Media Buying & Research agencies to support NPC brand plans and ensure their best in class execution
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Oversee consumer and customer insights agenda for NPC Brands to better understand the macro, category, and consumer, competitive and retail landscape.
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Evaluate recommendations of Business Development & Insights Manager and collaborate with him/her for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the NPC portfolio
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Ensure GCS Compliance in the execution and implementation of all processes
Qualifications
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MBA (preferable Marketing majors)
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9-12 Years of experience
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