Overview

About SodaStream

SodaStream is the world’s number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries. Driven by a mission to replace single-use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.

The Role

We are building a Northern Europe Marketing organization that combines local market expertise with centralized support across Marketing, Media, Consumer Insights, and Growth. This approach allows us to deliver strong marketing execution while creating meaningful connections with consumers across our markets.

We are looking for a Brand Manager Nordics to lead the growth of our consumables categories across the Nordic markets, including CO₂, Flavors, and Bottles. This role is responsible for category performance, campaign execution, and commercial partnership, helping drive repeat purchase, consumer engagement, and long-term business growth.

Working closely with the Brand Lead, you will develop and execute local marketing plans, lead product launches, and manage campaigns across the Nordic region.

Responsibilities

What You Will Do

Category Management and Growth

• Manage day-to-day performance of the consumables categories across the Nordic markets.

• Support category growth plans together with commercial and marketing teams.

• Monitor market trends, category performance, and consumer behavior.

• Partner with Consumer Insights and Analytics teams to identify growth opportunities.

• Represent local market needs during innovation and product development discussions.

• Lead local launch planning and execution for new products and initiatives.

Campaign Planning and Execution

• Develop and execute marketing campaigns supporting category and business objectives.

• Manage campaign plans from briefing through execution and evaluation.

• Work with agencies and internal teams to deliver campaigns.

• Adapt global campaigns and materials for local market needs.

• Coordinate translations and local market communications.

• Lead seasonal, promotional, and category-specific campaigns.

• Review and approve marketing materials.

Cross-Functional Collaboration

• Partner closely with Commercial, E-commerce, Media, Consumer Engagement, and Marketing teams.

• Support retailer activations and key commercial campaigns.

• Track campaign performance and recommend improvements.

• Contribute to annual marketing planning and business priorities.

Qualifications

What We Are Looking For

• Around 5 years of experience in brand management, marketing, category management, or a related field.

• Experience within consumer goods, beverages, retail, or other fast-moving consumer industries.

• Fluent in English and Swedish. Additional Nordic languages are an advantage.

• Experience managing campaigns, product launches, or category initiatives.

• Strong commercial understanding and ability to connect marketing activities to business results.

• Strong project management, stakeholder management, and communication skills.

• Analytical mindset with the ability to turn data into actions.

Success in This Role

• Highly organized and able to manage multiple priorities.

• Proactive and comfortable taking ownership.

• Creative project leader with strong commercial thinking.

• Comfortable working in a changing environment.

• Strong collaborator who builds relationships across teams.

• Motivated to learn, grow, and build a career within PepsiCo.

What You Will Gain

• Ownership of key categories within a globally recognized brand.

• Exposure across brand marketing, e-commerce, media, consumer engagement, and commercial functions.

• Opportunity to lead campaigns, product launches, and market initiatives.

• Strong development and career growth opportunities within PepsiCo.

• A collaborative and fast-paced environment with visible business impact.