Senior Marketing Manager, Gut Health Platform &Quaker Brand Equity;高级市场经理，肠活力平台&桂格品牌沟通

Overview

Lead Quaker Master Brand Equity + Core base business (HOT+CPD platforms) including innovation, communication, business planning and P&L management. Lead commercial calendar for base business, innovation development and launch, communication and campaign planning to support market share growth and P&L delivery.

Responsibilities

Key Responsibilities/Tasks:

• Set China Quaker base business agenda, including PSP and AOP plans, commercial calendar and execution from media to shelf.

• Lead entire annual brand engagement communication platform SBP and AOP to drive total brand’s equity with sustainable and measurable growth (focus Q1 Q2 and Q4)

• Ensure successful execution of innovation projects within brand guardrails in region and local Commercial Units

• Partner with global team on key equity agenda while influencing for local relevance.

• Partner with CUs to align, influence and drive Quaker base business and equity agenda.

Qualifications

Key Capabilities & Competencies

• Strong track record of delivering growth

• Expertise in setting and driving the base business agenda

• Strategic leadership and comfort with ambiguity

• Excellent Knowledge of Marketing processes and systems (Product / Brand Development, Consumer / Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning / Development)

• Strong communication and facilitation skills

• Ability to lead cross-functional team of senior leaders to aligned strategic priorities, requirements and trade-offs

• Strong communication and equity experience