Старший бренд-менеджер (Aqua Minerale), Москва Ленинградский пр.

Обязанности:

• Marketing strategies and engagement platforms for products and Innovations

• New product development including concept, pack design, formula, artwork approval, P&L management incl. COGS formulation

• Lead cross-brand and cross-functional projects

• Contribute to PO1 / develop single-brand retail media campaigns

• Contribute to development of long-term and annual strategies and growth programs, co-lead of investment and innovation pipeline

• Initiate and manage brand research projects

• Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, etc) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development

• Communication strategy development and execution

• Brand Visual Identity development in cooperation with Design team

• Constant consumer/marketing-related trend watching

Требования:

• Recent 5 years experience in FMCG in marketing, brand management

• Product development experience: concept writing; consumer insights analysis; business case management, retail business specifics understanding

• Strategic projects experience (Brand strategy, cross-functional strategic projects. etc)

• Strong communication skills; ability to efficiently operate and achieve results thru teamwork

• Good analytical skills; high accuracy; ability to work with big amount of data

• Excellent time and project management skills; ability to prioritize tasks and engage other people to meet deadlines;

• High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient

• Good knowledge of consumer/media/advertising/design/cultural trends;

• Strong motivation to learn and gain marketing and beverage category expertise;

• English: advanced written and verbal

• Advanced MS Power Point; Excel skills; Photoshop/Illustrator (would be an advantage)

• Being ready to business trip