Marketing project senior leader

Company Description

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law.

Ready to set the tone with Believe ?

Job Description

The Marketing Project Manager Senior Leader is a high-impact strategic role designed to deliver elite marketing services with a focus on artist development. This leader will serve as a dual-focused strategist: driving sophisticated artistic development plans with a strong marketing skill while building powerful relationships with the artists and managers.

The primary mandate is to navigate complex release cycles and budget achievement, ensuring the music reaches its maximum audience potential through a balance of creative innovation and commercial viability.

What will you do?

• Strategic Project Management This role demands a "big picture" strategist capable of translating artistic vision into market-leading results through disciplined project management. Design and execution - along with the digital marketing team - bespoke marketing and artistic strategies for the Artist Services roster, focusing on artist development and actionable results in terms of audience, streams and views.

• Marketing Strategies & Digital Ecossystem Responsible for the 360 go to market of all the releases for the Artist Services roster, assuring the effective strategies on Tik Tok, Instagram, YouTube and Spotify are taking place to build and develop the artists.

• Artist Relationship & Release Schedule Execution Act as the primary strategic partner for artists and managers, maintaining high-stakes relationships through transparent communication and shared objectives. Guarantee the operational delivery of the release schedule, coordinating it with managers and artists.

• Analytical Insight Utilize deep-dive data analysis, monitoring audience growth, sales performance history, and campaign results to pivot strategies in real-time and maximize ROI. Analyze and report the results for marketing, content and media campaigns and translate it in high-level reports for Head of Artist Services.

• Financial Mandate & Analysis Report Marketing budget Define the marketing budget for each artist and project on the roaster, keeping traction of the investments with accuracy and organization

• Leadership and Team Management As a Senior Leader you are responsible for cultivating a high-performance culture within the Digital Marketing (DM) team.

Qualifications

Technical Skills

• Deep knowledge of the music industry and artist development strategies

• Marketing skills with a powerful combination between creativity, organization and analytics

• Mastery of data tools for DSP performance, social media growth, and sales trends.

• Sophisticated understanding of TikTok, Instagram, Spotify, and YouTube algorithms and promotional tools.

Soft Skills

• Strategic Vision: Ability to maintain a macro-perspective on artist growth while managing micro-operational details.

• High-Stakes Relationship Management: Ability and seniority to build powerful relationships with artists and managers to become the person-of-trust for them.

• Cross-Functional Synergy: Exceptional ability to harmonize efforts across diverse departments including Video, EMP, and VAD.

Additional Information

SET THE TONE WITH US​

Working at Believe means having individual and collective impact in a fast-growing company!

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.

We have two hearts at Believe - our People and our Artists.

We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB​

• CLT hiring model

• Private pension plan

• Life insurance

• Transportation benefit

• Meal and food voucher

• Vidalink

• Wellhub

• Health insurance with reimbursement for psychotherapy

• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist

• Extended parental leave

• Hybrid working policy

• Tailor-made training and coaching program

• Offices in Rio de Janeiro and São Paulo

All our benefits are exclusively available to our employees and are provided with no deductions.

SING IN HARMONY​

• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.​

• Shaping Together: A Group-wide event focused on volunteerism and community impact​

We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.