Internship

Intern/Working Student (f/m/d) - Content Creation, Communications & Strategic Projects

Walldorf, DE · Hybrid

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build

As part of SAP Innovation Experience Services, you will work on content and projects that help bring SAP's strategy, innovation and portfolio to life for customers, partners and internal audiences.

This is not a role where you will simply execute predefined tasks. Depending on the topic, you will take ownership of your own content pieces and smaller projects, working from an initial idea or brief through to a high-quality final result. This can range from developing a storyline and creating an executive-ready presentation to preparing a briefing, shaping internal communications or developing content for social media.

You will:

Own selected content pieces and smaller projects from initial idea or brief to final delivery
Create high-quality presentations and develop clear storylines, messaging and visual structures
Develop briefings, talking points, internal communications, social media content and other business communication formats
Research and synthesize complex business, technology and innovation topics and translate them into clear, engaging content
Collaborate with stakeholders across SAP to gather input, challenge and refine content, and drive topics forward independently
Support strategic initiatives, customer engagements, showcases and events with tailored content and communication
Explore new formats, tools and AI-supported ways of working to continuously improve how we create and communicate content
You will gain exposure to a broad range of topics and stakeholders across SAP while having the opportunity to develop your own areas of ownership. We want you to contribute your ideas, challenge existing approaches and actively shape the projects you work on

What you bring

Student (f/m/d) at a university or university of applied sciences, ideally in Business, Business Informatics, Communications, Marketing, Media, Social Sciences, Humanities or a related field
Excellent written communication skills and a strong feel for language, structure, storytelling and tone
Very good English (C1) and German skills (C1)
Strong PowerPoint skills and the ability to develop professional presentations from a content and visual perspective
Ability to quickly understand complex or initially ambiguous topics, identify what matters and turn them into clear outputs
A high level of ownership, attention to detail and commitment to delivering high-quality results
First experience in content creation, communications, project work, consulting, marketing or a similar environment is a plus
You should enjoy both creative and analytical work. We are looking for someone who can start with an open-ended topic, structure it, ask the right questions and develop it into something that is ready to share. You notice when a storyline is not yet clear, when wording could be sharper or when a presentation needs another iteration before it is truly done
Working from Walldorf office is required. If you are applying from outside the area, please mention your relocation plans or preferences in your CV

Where you belong

Innovation Experience Services works at the intersection of innovation, industries, technology and customer engagement. We turn complex and emerging topics into clear narratives, compelling content and tangible experiences that help different audiences understand what innovation means for their business.

A key focus of our work is Industry AI. Together with industry, product and technology teams, we translate SAP's latest AI capabilities into industry-specific stories, showcases and content. We connect the bigger strategic narrative with concrete business scenarios and help make new capabilities understandable, relevant and ready to use across customer engagements, enablement and co-innovation.

Beyond Industry AI, we contribute to a broad range of strategic initiatives across SAP Industries & Experience (SIX). Our work often starts with an idea, a new technology or a topic that is still evolving. We bring together the right perspectives, structure the content and turn it into high-quality outputs, from presentations and executive briefings to showcases, communications and enablement formats.

This gives you the opportunity to work across a wide range of topics and stakeholders, while taking ownership of content and projects that are highly visible across SAP.

Check out examples of what we do:

SAP Experience Centers
SAP AppHaus
SAP Sapphire 2026

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen

Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

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