Entry Level, Junior
SALES REPRESENTATIVE
VACANCY ANNOUNCEMENT
Position Title: Sales Representative
Locations: Ginchi
Application Closing Date: August 25, 2026
Job Purpose:
The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.
Key Responsibilities
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Manage master data and oversee horizontal expansion.
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Implement PICOS strategies and drive sales orders.
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Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
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Collaborate with service providers to enhance performance.
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Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.
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Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.
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Complete outlet execution check and ensure perfect execution during visits.
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Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.
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Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.
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Ensure optimal placement of visibility materials both inside and outside outlets.
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Utilize SEM, B2B order generation, and customer management tools effectively.
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Manage loyalty schemes and enhance customer engagement.
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Execute deployment plans and conduct regular checks on assets.
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Plan and select outlets for promotions, implementing and evaluating their impact.
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Deploy point-of-sale materials and activate outlets with customer drivers.
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Collaborate with trade marketing for promotional proposals and follow up on implementation.
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Gather and report on competitor activities, pricing, and promotional strategies.
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Conduct regular market checks within the beverage industry.
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Conduct routine problem-solving visits to all retailers in the territory.
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Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.
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Drive account development and maintain RQC management.
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Provide daily reports on crate inventory and sales activities through the Area assigned
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Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.
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Ensure proper maintenance and safety of all company property assigned to the role.
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Achieve sales volume objectives by brand and SKU for the assigned territory.
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Execute approved sales schemes and ensure comprehensive product representation across all outlets.
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Negotiate at retail outlets for visibility and POS materials to enhance sales performance.
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Perform other activities as assigned by the supervisor.
Job Requirements
Experience
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0-3 years of experience in related experience
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Experience in FMCG will be an added advantage
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Language Skills – Base Town speaking language is mandatory
Education
- Degree (BSc or BA Degree)
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