Category Manager, Cocoa Beverages, India

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans execute category marketing plans that deliver on revenue and profit forecasts, sharing objectives and monitoring performance, and delivering results over the AC and SP horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment

• Developing a seamless consumer experience

• Managing business objectives beyond brand and budget

• Analytics and creativity

• Leading and influencing teams and managing trade-offs

• Communicating effectively, verbally and in writing, and executive presentation skills

• Markets with diverse economic environments a distinct advantage

About the brand :

• Bournvita is a legacy brand in the Milk food drinks category. The brand has been consistently built over decades in the country with a singular Purpose to be a partner for a mother in her kid’s growth and development. The brand has a core philosophy of being a ‘Progressive parent’ and is endorsed by millions of mothers in the country and loved by Kids for its rich, chocolaty taste. Continuing with the journey, we plan to scale and accelerate growth of the brand through category expansion, expanding the consumer franchise.

How will the Incumbent contribute:

• Lead the entire P&L on the brand, delivering on topline growth and profits over years.

• Building strong Equity within the category, leveraging the Distinctiveness that has been built over years on the ‘Tayaari Jeet kee’ platform. Evolve the platform on fresh, relevant manifestations for a mother that drives relevance for the brand and the category.

• Leading the Market development for the brand into South and East India with an objective to gain share from competition.

• Lead innovations on Brand Bournvita into synergistic formats or TGs with the permissible stretch.

• Build annual operating plans in collaboration with the cross-functional teams within the organisation. Input into the long-term strategic 3-year and 5-year plans for the business.

• Build and execute the plans for the year through strong Analytics and insights-driven thinking – Market prioritisation and Media planning with the objective to drive multimedia reach across the key markets -Efficient resource deployment of the Advertising and media budgets for the year.

• Lead a team of brand managers, setting direction for them and being responsible for their development within the organisation.

A good incumbent should have the following:

A desire to drive your future and accelerate your career, and the following experience and knowledge:

• Consumer-led approach, preferably built in the consumer goods sector in a matrix environment.

• Combination of Analytical and insight-led thinking to build plans and drive growth.

• Willingness to learn and adapt.

• Leading and influencing teams – Both peers and Senior stakeholders.

• Communicating effectively, verbally and in writing, and executive presentation skills.

• Markets with diverse economic environments a distinct advantage.

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Riepilogo business unit

Mondelez India Foods Private Limited (precedentemente Cadbury India Ltd.) è presente in India da oltre 70 anni, assicurandosi che i nostri appetitosi e amati marchi locali e globali come i cioccolatini Cadbury, le bevande in polvere Bournvita e Tang, i biscotti Oreo e Cadbury Bournvita e le caramelle Halls e Cadbury Choclairs Gold arrivino sempre nelle mani, e nella bocca, dei nostri clienti. Con sede a Mumbai, l’azienda ha oltre 3.300 dipendenti che lavorano con orgoglio negli uffici vendite di Nuova Delhi, Mumbai, Calcutta e Chennai e negli impianti di produzione di Maharashtra, Madhya Pradesh, Himachal Pradesh e Andhra Pradesh, presso il nostro Centro tecnico globale di ricerca e sviluppo e Global Business Hub nel Maharashtra e in una vasta rete di distribuzione in tutto il paese. Siamo anche orgogliosi di essere riconosciuti da Avatar, per la quarta volta, come le migliori aziende con presenza femminile in India nel 2019.

Mondelēz International è un datore di lavoro che offre pari opportunità e tutti i candidati qualificati verranno presi in considerazione ai fini dell’impiego a prescindere da razza, colore della pelle, religione, sesso, orientamento o preferenza sessuale, identità di genere, origine nazionale, stato di disabilità, stato di veterano protetto oppure qualsiasi altra caratteristica protetta dalla legge.

Tipo di lavoro

Contratto a tempo indeterminato

Brand & Portfolio Management

Marketing