Performance Marketing Specialist

Job Description

Assists with campaign setup, execution performance metrics and reporting. Runs reports, analyzes performance data against KPIs, and supports campaign optimizations based on data-driven decision-making . Collaborates with internal teams to ensure campaign accuracy and consistency. Gains exposure to marketing platforms and performance dashboards.

• Execute and optimize performance marketing campaigns (Paid Media, Search, Social, Programmatic) focused on leads, sales, and ROI.

• Monitor, analyze, and report on key media and business KPIs: CPL, CPA, ROAS, CTR, CVR, LTV, funnel performance, and cohorts.

• Manage and activate customer and lead databases for segmentation, remarketing, and personalized campaigns.

• Operate and support CRM platforms (Salesforce, Adobe, HubSpot, or similar) for lead nurturing, automation, and performance measurement.

• Support growth marketing initiatives, including A/B testing, funnel optimization, audience strategies, and messaging experiments.

• Coordinate and oversee media and performance agencies, ensuring deliverables, SLAs, and performance outcomes.

• Translate data and insights into clear, actionable optimization recommendations.

• Support the development of dashboards and executive reports to enable data-driven decision-making.

• Dashboard creation

Required Experience

• 2–5 years of experience in digital marketing, media performance, or growth marketing roles in agile environments.

• Experience within retail, CPG, services, or performance-driven environments (omnichannel exposure preferred).

• Hands-on experience managing always-on campaigns and continuous optimization cycles.

• Direct collaboration with media, creative, and data agencies.

Technical / Hard Skills

• Bachelor’s degree in Economics, Actuarial Science or Industrial Engineering.

• Advanced English.

• Media platforms: Google Ads, Meta Ads, TikTok Ads, DV360 (or similar).

• Digital analytics: Google Analytics, Adobe Analytics (preferred).

• CRM and CDP platforms: Salesforce, HubSpot, Adobe Campaign, or equivalent.

• Database management and audience segmentation for activation.

• Basic to intermediate SQL skills (data querying, extraction, and validation).

• Dashboards and reporting: Looker, Power BI, Tableau, or advanced Excel.

• Strong understanding of funnels, attribution models, and performance KPIs.

• Model Attribution

• Databricks Integration

Work Properly.

• Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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