Assistant Marketing Manager, Promotional Programs

Together We Innovate. Together We Change.

Interested in helping create meaningful customer experiences that strengthen brand connections and support long-term loyalty? If you enjoy transforming consumer insights into engaging experiences and working collaboratively across teams to deliver business results, this opportunity may be a great fit.

We're seeking an Assistant Marketing Manager, Promotional Programs in Richmond, VA to support the planning, execution, and optimization of promotions, sweepstakes and innovative engagement experiences across our portfolio of owned brand programs.

This role is based in Richmond, VA, and follows a hybrid work model. Relocation assistance is available for qualified candidates.

This role offers the opportunity to contribute to how consumers engage with our brands through rewards experiences and integrated marketing activations. Working closely with Marketing, Consumer Experience, Technology, Analytics, Legal, Compliance, and external partners, you'll help bring loyalty initiatives to life while supporting the continuous evolution of our customer engagement programs.

What You'll Be Doing:

• Support promotional strategy and roadmap development: Collaborate with cross-functional teams to help develop and execute promotional roadmaps that align with brand objectives, consumer needs, and enterprise priorities – with a keen eye toward surgically precise integration with rewards platforms to deliver a unified, breakthrough consumer experience.

• Contribute to digital experience development: Support promotion and sweepstakes experiences by helping translate marketing strategies into business requirements, customer journeys, technical inputs, and go-to-market plans.

• Coordinate omnichannel engagement initiatives: Partner with brand, channel, creative, analytics, technology, and vendor teams to deliver integrated loyalty campaigns across web, email, SMS, social media, direct mail, and other consumer touchpoints.

• Develop marketing plans and project requirements: Assist in creating creative briefs, content strategies, channel plans, testing approaches, incentive recommendations, and measurement requirements to support program success.

• Support customer experience delivery and rewards integration: Ensure consistent and engaging experiences across promotional and sweepstakes websites, landing pages, communications, fulfillment flows, and integrations with rewards activations.

• Monitor and evaluate program performance: Review engagement metrics, redemption trends, campaign performance, and consumer behaviors to identify opportunities for improvement and ongoing optimization.

• Help improve processes and scalability: Support efforts to identify efficiencies across systems, channels, vendors, and workflows that enhance customer experience quality and operational effectiveness.

• Foster stakeholder alignment: Maintain clear communication regarding project progress, launch readiness, milestones, dependencies, and post-launch learnings.

• Apply insights to future enhancements: Use consumer feedback, performance data, and testing results to help inform recommendations and support continuous improvement.

We Want You to Have:

• Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field required.

• 3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, promotional programs, or related consumer engagement initiatives.

• Experience developing creative briefs, marketing requirements, campaign plans, content strategies, and cross-channel activation plans.

• Knowledge of digital marketing channels including websites, landing pages, email, and SMS, with an understanding of how channels work together to create connected customer experiences.

• Strong organizational and project management skills, including experience managing timelines, stakeholder inputs, testing activities, and launch execution.

• Ability to build effective working relationships and collaborate across a highly matrixed organization.

• Experience using consumer insights, analytics, and measurement frameworks to support optimization and continuous improvement efforts.

• Strong written, verbal, and presentation communication skills.

Preferred Qualifications:

• Experience supporting loyalty, promotional, or sweepstakes in large highly matrixed delivery model.

• Experience working with agencies, vendors, fulfillment partners, or technology delivery teams.

• Familiarity with product ownership practices, Agile methodologies, requirements gathering, user acceptance testing, and release planning.

• Experience supporting multiple brands, customer segments, or business units with varying consumer experience objectives.

• Exposure to budget management, vendor invoicing, inventory management, incentive forecasting, or redemption monitoring.

• Interest in understanding consumer behavior and creating customer-focused experiences that support engagement and loyalty.

Core Competencies:

• Customer Experience Focus: Connects content strategy, channel strategy, technology requirements, and consumer behavior to support seamless and measurable customer experiences.

• Strategic and Operational Agility: Comfortable translating business objectives and consumer insights into actionable plans while managing details associated with execution and continuous improvement.

• Cross-Functional Collaboration: Builds strong partnerships across Marketing, Analytics, Creative, Technology, Legal, Compliance, Procurement, and external partner organizations to achieve shared goals.

• Operational Excellence: Demonstrates attention to detail, organization, follow-through, and the ability to manage timelines, risks, dependencies, and competing priorities.

• Analytical Thinking: Uses consumer insights, performance data, testing results, and market trends to evaluate opportunities and support informed decision-making.

• Consumer-Centered Mindset: Brings curiosity and empathy to understanding consumer needs and creating experiences that strengthen engagement and loyalty.

• Continuous Improvement Orientation: Identifies opportunities to improve processes, streamline workflows, and build scalable approaches that support future program growth.

• Communication and Influence: Communicates clearly, fosters alignment among stakeholders, and contributes positively to team success in a collaborative environment.