Entry Level
Associate, Paid Search
Job Description:
ROLE PURPOSE
You will work on the implementation and execution of campaigns on Paid Search platforms, including campaign setup, monitoring, reporting, and billing control, helping to ensure a superior level of service for our clients that fosters long-lasting and trustworthy relationships.
This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.
TASKS AND RESPONSIBILITIES
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Upload campaigns and perform quality control doing data quality assurance via Q&A checks.
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Creation and setup of ads, keywords, extensions, etc.
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Applying Google's best practices for keywords, ads, and landing pages.
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Management and control of campaign budgets and monthly allocations, issuing orders, reconciling billing, and resolving discrepancies for invoicing.
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Daily monitoring of Paid Search campaigns, including bid management, budget allocation, forecasting, performance monitoring, pacing, and budget consumption, among other tasks.
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Complete tasks following the guidelines and processes of your work team.
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Daily monitoring of campaigns, their spending, and KPIs.
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Preparing reports to control campaign delivery and analyze performance results.
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Reporting on campaign results by collecting data, analyzing data, and participating in weekly calls with the team and clients.
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Generating insights based on reports.
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Collaborating with the team in defining campaign optimizations.
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Implementing campaign optimizations defined by the team on the platforms.
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Proposing changes to campaigns, such as modifying and adding new copy, new keywords, pausing certain keywords, adding negative keywords, and making changes to extensions.
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Adjusting campaign budgets and reallocating based on campaign delivery and results.
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Reviewing client result data to identify opportunities for improvement.
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Ability to build strong relationships with the teams you work with.
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Developing good relationships with clients if involved in client relations.
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Having a collaborative spirit with the teams you work with.
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As part of the Offshore Team of Dentsu Argentina, you must actively participate in the weekly virtual networking meetings with other members of the Argentina offshore team.
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You must also participate in the Offshore Team's peer-to-peer engagement activities held periodically in our Buenos Aires offices, except for those who are not located in that city.
QUALIFICATIONS
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0 to 1 year of experience.
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A bachelor's degree, preferably in marketing, advertising, finance, or analytics, will be valued.
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Proficiency in the Google Ads platform. Knowledge of Bing Ads is a plus.
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Good knowledge of Microsoft Office Suite, particularly Excel and PowerPoint.
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Knowledge of Looker Studio is a plus.
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Proficiency in handling numbers and data.
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Accuracy in execution, quality control through Q&A, and compliance with deadlines.
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Organized and able to set priorities based on client needs.
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Organizational skills and project management capability.
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Analytical skills.
PERSONAL SKILLS
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Strong communication skills, both verbal and written.
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Ability to build strong relationships with the teams you work with.
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Proactivity and collaboration with colleagues.
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Attention to detail and precision in your work style.
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Integrity, autonomy, and self-motivation.
#LI-MS6
Location:
Buenos Aires
Brand:
Dentsu X
Time Type:
Full time
Contract Type:
Permanent
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