Campaign Operations Project Manager - CRM

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to drive day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands.

The Campaign Operations Project Manager is responsible for a key franchise group (e.g., Gastro) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

Responsibilities

• Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.

• Learn the business for the respective therapeutic areas/brands

• Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.

• Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.

• Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.

• Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.

• Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.

• Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership

• Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary

• Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.

• Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.

• Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

Key AbbVie Leadership Competencies:

• Positive “all for one” approach to team deliverables and priorities.

• Builds strong relationships to enable higher performance.

• Learns, fast, grasps the “essence” and can change course quickly where indicated.

• Raises the bar and is never satisfied with the status quo.

• Creates a learning environment and open to suggestions.

• Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications

• Bachelor’s degree in business or marketing or equivalent experience

• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience

• Minimum of 3 years of hands-on work experience in client service, account or response management discipline

• Digital marketing or interactive agency experience is a plus

• Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.

• Excellent written, verbal, and interpersonal communication skills to effectively work with team members

• Analytical ability to identify optimization opportunities and program related issues

• Enthusiastic, solution-oriented attitude in accepting work/new challenges

• Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook

• Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving

• In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica

• Experience implementing CRM best practices

• Proven track record of launching successful email campaigns and/or consumer programs

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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https://www.abbvie.com/join-us/reasonable-accommodations.html