Senior Officer, CE Product Management (Cambodia Branch)

Position Summary

• Lead the overall TV Product Management function in Cambodia, covering product strategy, portfolio planning, marketing, business development, and commercialization to achieve company objectives.

• Develop and execute local TV business strategies in line with regional/global direction, while adapting plans to Cambodia market conditions, consumer trends, competitive dynamics, and channel requirements.

• Drive cross-functional execution and ensure successful delivery of product launches, campaigns, promotions, strategic projects, and key business initiatives.

• Monitor business performance and provide timely analysis, recommendations, and action plans to maximize sales, profitability, market share, and brand strength.

Role and Responsibilities

• Develop and execute product strategies and annual business plans for the TV category to achieve sales, profit, market share, and brand objectives.

• Conduct market, consumer, competitor, and sales analysis to identify business opportunities, risks, and required actions.

• Manage the TV product portfolio, including product positioning, pricing recommendations, lifecycle management, new product launches, and portfolio optimization.

• Develop and implement marketing strategies, promotions, media plans, and channel initiatives in coordination with relevant internal functions and external agencies.

• Manage the marketing budget for the assigned category and ensure effective allocation, control, and ROI of marketing investments.

• Lead cross-functional teams and work closely with Sales, Marketing, SCM, Finance, Service, HQ, and other stakeholders to ensure aligned and timely execution.

• Develop and strengthen strategic partnerships and identify incremental growth opportunities across key customer segments and channels, including large corporate, government, education, hospitality, construction, finance, telecommunications, and other priority accounts where relevant.

• Lead strategic projects and business initiatives from planning through implementation, ensuring milestones, budgets, deliverables, and business targets are achieved.

• Develop contingency plans and corrective actions to address business risks, market changes, supply issues, competitive pressure, or performance gaps.

• Track business performance regularly and provide management with clear insights, forecasts, and recommendations for improvement.

• Drive innovative approaches to product management, marketing, channel development, and partnership building to strengthen Samsung's competitive position in the Cambodia TV market.

• Ensure end-to-end accountability for project and business execution, from planning and alignment through implementation and performance review.

• Continuously identify opportunities to improve operational efficiency, customer experience, product visibility, and overall business performance.

Skills and Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.

• Minimum 3 years of relevant experience in Product Management, Marketing, Project Management, Business Development, B2B, or a related commercial function; experience in consumer electronics, TV, appliances, technology, or a related industry is preferred.

• Strong strategic thinking with proven ability to translate strategy into practical execution and measurable business results.

• Strong business acumen with experience in sales analysis, market analysis, product planning, marketing, budget management, and project execution.

• Experience working with Government, Education, Large Corporate, Construction, Telecommunications, Finance, Banking, Insurance, Hospitality, or other strategic B2B/customer segments is an advantage.

• Strong interpersonal, communication, negotiation, presentation, and stakeholder management skills.

• Ability to work effectively across multiple functions, manage priorities, and deliver results under pressure and tight timelines.

• Proactive, innovative, result-oriented, and able to work independently with strong ownership and accountability.

• Good command of English and strong computer skills, including Microsoft Office and business analysis/presentation tools.

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