Consumer Marketing Lead

Job Description

Be part of something bigger. Decode the future.

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world. For more information go to www.electroluxgroup.com.

Join us in our exciting quest to build a future home!

The Consumer Marketing Lead is responsible for driving the localization and execution of NPD marketing initiatives, developing creative, compelling, and locally relevant content across multiple channels, managing KOL collaborations, and ensuring seamless coordination across internal teams and external agencies to deliver impactful marketing campaigns in the Thai market.

What you’ll do:

1. Drive NPD Content Localization and Content Development

• Lead the localization of Global New Product Development (NPD) marketing assets to ensure relevance and effectiveness in the Thai market.

• Coordinate with external creative and production agencies to adapt and develop localized assets, including videos, POSM, product information materials, e-commerce assets, social media content, and other campaign materials.

• Develop local social media content concepts, creative angles, and consumer-relevant storytelling to support NPD launches and key marketing initiatives.

• Translate product benefits and campaign objectives into engaging social content ideas that drive awareness, engagement, and brand relevance.

• Develop clear content and creative briefs for agencies, outlining campaign objectives, target audience, key product benefits, messaging, and content requirements.

• Evaluate, refine, and provide feedback on agency proposals to ensure content is engaging, locally relevant, and aligned with brand objectives.

• Review and validate translations to ensure accuracy, brand consistency, and compliance with local market requirements.

• Collaborate closely with Product Line teams to obtain reviews and approvals for localized content and product information.

• Work closely with Web teams to ensure timely publication of approved content and assets on company websites.

• Collaborate with SEO teams to develop, review, and localize product-related articles and marketing content, ensuring timely publication and alignment with campaign objectives.

• Coordinate with EDM teams to provide NPD updates, campaign information, and content assets for customer communications and email marketing activities.

• Liaise with Media teams to ensure campaign assets and social content are delivered according to media requirements and campaign timelines.

2. Support End-to-End Activation Plan Execution

• Coordinate and execute marketing activation plans for product launches and key brand campaigns across online and offline channels.

• Work closely with internal teams, agencies and external partners to ensure timely delivery of campaign assets and activities.

• Track campaign timelines and follow up on key deliverables and approvals to ensure timely and flawless execution.

• Ensure campaign assets are delivered and deployed across relevant consumer-facing channels according to campaign timelines.

• Proactively identify and resolve execution issues to ensure campaigns are delivered on time and with high quality.

3. Identify and Coordinate KOL Partnerships

• Identify and recommend KOLs and influencers that align with brand objectives, target audience, and campaign goals.

• Coordinate with agencies and KOLs throughout campaign development and execution.

• Develop and deliver clear campaign briefs, content guidelines, and key messaging to KOLs.

• Review content deliverables to ensure compliance with brand requirements and campaign objectives.

• Monitor timelines and ensure all agreed deliverables are completed accurately and on schedule.

4. Support Marketing Operations and Financial Processes

• Work closely with Finance and Accounting teams to support marketing operations and financial administration processes.

• Track accrual submissions and ensure supporting documentation is complete and accurate.

• Coordinate Purchase Requisition (PR) and Purchase Order (PO) issuance in accordance with company procedures.

• Maintain proper documentation and ensure compliance with internal financial and procurement processes.

Who you are:

• University Degree, (Bachelor’s or Master’s degree in Business, or related fields).

• 5 years of experience in marketing activation, product launches, content development, and campaign execution.

• Strong creativity and storytelling skills with the ability to develop engaging social content ideas and campaign concepts.

• Good understanding of social media trends, consumer behavior, and digital content best practices.

• Experience briefing and managing creative, media, and KOL agencies, with the ability to collaborate effectively with SEO, EDM, and cross-functional teams.

• Strong project management and stakeholder management skills.

• Strong attention to detail, particularly in content review, localization, and quality control.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Excellent communication and presentation skills in both Thai and English.

• Proactive, organized, and able to work effectively across cross-functional teams.

Core Competencies:

• International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;

• Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;

• Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;

• Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;

• Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;

• Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;

• Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;

• Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!

Where you'll be:

You will be based in our Bangkok office, Thailand.

Benefits Highlights:

• Flexibility of work hours with hybrid work arrangement

• Discounts on Electrolux products and services.

• Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find out more:

• https://career.electroluxgroup.com/global/en