Senior Director, Nike Direct Digital Commerce (NDDC) Japan

WHO YOU'LL WORK WITH

The Senior Director, Nike Direct Digital Commerce (NDDC), Japan sits at the center of Nike Japan’s digital offense, partnering closely with marketplace leadership, brand, merchandising, planning, finance, analytics, and digital product and creative teams. This role leads a multidisciplinary organization, reports into territory leadership, and serves as the critical bridge between global strategy and local execution—ensuring alignment while unlocking market-specific opportunity.

WHO WE ARE LOOKING FOR

Nike is seeking a senior digital leader with deep expertise in the Japan market and the ability to operate with confidence on a global stage. This leader brings a clear point of view on digital commerce, marketplace management, and premium consumer experiences, paired with the discipline to translate global direction into locally resonant action. They understand the pace, scale, and cultural nuance of Japan and can influence across a complex matrix while keeping the consumer at the center of every decision.

This leader balances brand and business—elevating Nike Digital as the pinnacle expression of the brand while delivering sustained commercial performance. With a proven record of leading transformation, owning financial outcomes, and building inclusive, high-performing teams, they move fluidly between strategy and execution. Clear communication, cultural fluency, and credibility with senior stakeholders are essential for success in this role.

• Minimum 15 years of relevant experience across digital commerce, retail, marketplace, or related leadership roles.

• Bachelor’s degree in business, marketing, digital, or a related field.

• Significant local market experience in Japan, with a strong understanding of Japan consumers, partners, and the operating environment.

• Proven experience leading large, cross-functional teams and complex business transformation with full financial accountability.

• Strong people leadership experience, including building, developing, and leading high-performing teams through coaching, talent development, succession planning, and organizational growth.

• Demonstrated ability to coach and develop senior leaders and teams, fostering a culture of accountability, collaboration, continuous learning, and high performance.

• Proven track record of leading large-scale organizational and business transformation efforts, with the ability to articulate and demonstrate tangible impact, change leadership, and sustainable capability building.

• Proven experience building consumer membership ecosystems, driving acquisition, engagement, retention, and lifetime value through digital channels.

• Champion a data-driven culture by leveraging consumer insights, experimentation, and performance analytics to drive growth and operational excellence.

• Deep understanding of marketplace ecosystems, including owned platforms, digital partners, and omnichannel consumer journeys.

• Bilingual proficiency in English and Japanese is preferred but not essential. In lieu of language proficiency, demonstrated knowledge of Japanese consumer insights, cultural nuances, and business environments would be considered a valuable asset.

WHAT YOU’LL WORK ON

You will lead Nike’s Digital Sport Offense in Japan, shaping how consumers experience the brand across owned and partner digital platforms. You will set the vision, drive growth, and build the capabilities that position Nike Digital as the premium consumer experience in the marketplace.

• Set and drive the end-to-end digital commercial and engagement strategy across Nike.com, Nike App, SNKRS, and digital partners in Japan.

• Elevate Nike Digital as the pinnacle brand expression by balancing storytelling, assortment, and service excellence.

• Lead digital expansion, online-to-offline integration, and business-to-business digital solutions across digital platforms, stores, and partners.

• Influence digital marketing transformation across owned communications, consumer lifecycle management, and performance media capabilities.

• Build modern, scalable digital operations that unlock speed, efficiency, and new retail operating models.

• Lead the evolution of the Sports Offense operating model by establishing clear accountabilities, elevating ways of working, and strengthening cross-functional operational excellence to deliver sustainable business performance and organizational effectiveness.

• Own financial performance, including revenue growth, efficiency, market share, and contribution margin.

• Build, lead, and develop a diverse team while fostering an inclusive culture and a strong leadership pipeline.

• Lead Nike's Digital Sport Offense in Japan, translating consumer and sport insights into differentiated digital experiences that deepen brand engagement and accelerate growth