Integrated Media Planning Lead

Purpose of the job:

To lead the development and execution of data-driven, integrated media strategies that maximise brand impact, drive consumer engagement, and deliver measurable business results across all media channels.

Key Responsibilites:

Media Strategy Development & Execution

• Strategic Planning: Develop and implement integrated media strategies that align with brand objectives, target audiences, and campaign goals.

• Cross-Channel Planning: Lead media planning across multiple channels (digital, TV, social, radio, OOH) to ensure cohesive and impactful brand messaging.

• Data-Driven Insights: Utilize consumer insights, market data, and performance analytics to guide media strategy and channel allocation.

• Campaign Alignment: Ensure media plans align with broader brand campaigns, product launches, and promotional activities to maximize reach and engagement.

Budget Management & Optimization

• Media Budgeting: Develop and manage media budgets, ensuring effective allocation across channels and high ROI.

• Spend Optimization: Continuously monitor and adjust media spend based on performance data, optimizing for engagement and conversions.

• Cost Negotiation: Work with media buying teams and agencies to negotiate cost-effective rates and placements that maximize value.

• Performance Reporting: Track, analyze, and report on media performance, providing insights to adjust strategies and improve results.

Collaboration with Internal Teams & External Partners

• Cross-Functional Collaboration: Work with marketing, creative, and product teams to ensure media plans align with campaign messaging and brand guidelines.

• Agency Management: Manage relationships with media agencies, providing clear briefs, setting expectations, and ensuring timely execution of media plans.

• Creative Alignment: Collaborate with creative teams to develop ad content and formats that align with media strategies and are tailored to each channel’s unique requirements.

• Stakeholder Communication: Communicate media strategy, plans, and performance to stakeholders, fostering understanding and support for media initiatives.

Consumer & Market Insight Integration

• Consumer Research: Leverage consumer insights, market research, and trend analysis to inform media strategies that resonate with target audiences.

• Audience Segmentation: Use audience data and segmentation tools to tailor media plans to specific consumer segments, enhancing relevancy and impact.

• Competitive Analysis: Monitor competitor media activity to identify industry trends, best practices, and potential opportunities for differentiation.

• Emerging Channels: Stay up-to-date on emerging media channels and technologies, evaluating opportunities to reach new audiences and enhance media effectiveness.

Performance Measurement & Continuous Improvement

• Management of global fundamentals and progress tracking

• Implementation and adoption of global tools locally and management of the performance

• KPI Monitoring: Establish and monitor KPIs for all media campaigns, including reach, frequency, engagement, and conversion metrics.

• Post-Campaign Analysis: Conduct in-depth post-campaign analysis, identifying insights and opportunities to refine media strategies.

• Testing & Optimization: Implement A/B testing and experiment with new media tactics, continually optimizing campaigns for higher impact.

• Continuous Learning: Stay current on media trends, best practices, and new technologies to incorporate innovative ideas into future media plans.

Education & Experience:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field; advanced degree is advantageous.

• 5+ years of experience in media planning, preferably within a consumer-focused brand or media agency environment.

• Strong expertise in multi-channel media planning, with experience managing campaigns across digital, social, TV, radio.

• Analytical skills with proficiency in media analytics tools (e.g., Google Analytics, Nielsen, Comscore) and reporting.

• Excellent project management skills with the ability to handle multiple campaigns and timelines simultaneously.

• Strong communication and negotiation skills for managing agency and partner relationships.

• Budget management experience, with an understanding of cost-effectiveness and ROI in media planning